Cosmetics

How to Get Retailers to Stock Your CPG Brand

Getting Your CPG Brand Onto Retail Shelves

Brand Building6 min read

Getting your CPG brand into major retail stores like Walmart is a huge step for a CPG startup. Find out what you need to do to prepare and make the most of your efforts pitching to retailers.

Martin Okner

Martin Okner

Former President - dpHUE, Beauty & D2C Expert
dpHUE
ACG

Martin "Marty" Okner is an experienced executive and former President and COO of dpHUE from 2017 to 2022. Under his leadership, the company grew annual net sales 10x and increased profitability through groundbreaking influencer marketing strategies, product innovation, and direct to consum...read more

$125 / 30 mins

Available tomorrow

Achelle Richards

Achelle Richards

CMO - LimeLife by Alcone, Beauty & CPG Expert
LimeLife
Foundermade

Achelle Richards has over 18 years of CPG senior leadership experience. She was one of the founding five employees that grew the e.l.f. Cosmetics brand from an entrepreneurial startup to a $1.2B valued publicly traded company and top loved beauty brand amongst Gen Z’s. She has since launch...read more

$125 / 30 mins

Available tomorrow

Sasha Tan

Sasha Tan

Founder – C.riously, Retail & Ecommerce Expert
C.Riously
500 Startups

Sasha Tan is the founder of C.riously, a company that makes nutritious health snacks. She previously founded Favful (a personalized beauty care platform), which was backed by Segnel Ventures, Gobi Partners, and 500 Global before it was acquired by iMedia in 2022. She is a serial entreprene...read more

$125 / 30 mins

Available tomorrow