The stuff you need to know to gain an edge

Customer acquisition is a simple concept, but designing an effective customer acquisition strategy can be unexpectedly complicated. Let us help with these proven tactics.

If you’ve been putting off launching a minimum viable product, you might be holding back your startup without even knowing it.

Nearly every startup or small business can benefit from some extra capital. The best way to get it depends on your situation. Check out our roundup of the 13 best methods for raising money for your startup.

Investors know exactly what they’re looking for before you walk in the door. If you want the best shot at impressing them, you should know what they’re looking for, too.

Closing any sale is hard, and closing your first sale is even harder. Here’s what you need to know to get your business’s sales numbers off the ground.

Your sales funnel is the key to converting leads into prospects and prospects into customers. Here’s what you need to know about SaaS sales funnels and the best steps to building one successfully.

The type of legal entity you choose to register your business as has a major impact on your taxes, legal liability, fundraising options, and more. It’s not a decision to take lightly.

A spot at a coveted startup accelerator program like Y Combinator can be transformative for a company, and helps leapfrog several barriers it might otherwise face.

Coaches and mentors can be pivotal in your personal development and help you reach your professional goals. Although the terms are sometimes used interchangeably, they are actually very different in several aspects.

A startup advisor or an advisory board can make a huge difference to a startup. They are brought in to meet a focused need and must be chosen for their ability to meet that need.

There is a lot going on behind the scenes when a startup seeks and receives funding. Fundraising is a careful process of finding an investor who believes in your vision and can be a long-term partner in your startup journey.

Taking the CliftonStrengths test can help you identify your strengths and leverage them for personal growth—but when is the right time to take it?

Your list of target investors is your roadmap to securing startup funding. Take these tips into consideration as you choose which investors to focus your efforts toward.

Carefully considering how you’ll split equity is one of the keys to startup success. No matter how promising a startup looks, it’s unlikely to last long if an over-hasty equity decision deteriorates co-founder relationships.

Every startup needs investors, but not every investor is the right fit. As a founder, it's important to understand which types of investors are the best match for each round.

Every startup investor is hunting for the next success story—and many of them are afraid they’ll miss it when it comes along. Find out how founders can benefit.

You’re the founder of a startup who is looking for an advisor. It feels like shouting into the void, and you aren’t sure what you should even be shouting in the first place. Why do you need startup advisors? And how can you successfully find the right one for your startup?

Entrepreneurship is a rewarding career choice—but it’s also a lonely one. Find out why entrepreneurs face a greater risk of mental illness and learn what you can do about it.

Thinking of applying to Y Combinator? So are approximately 9,999 other startups this cycle. Use these 5 tips to help your application rise above the rest.

Your pitch deck is one of the most important tools to help you fund your business venture. Learn how to build a better pitch deck in nine simple steps.

If you’re having a hard time raising a seed round, you’re not alone. Learn how to raise a seed round in 5 easy steps.

What’s imposter syndrome and how to overcome it? Find out 7 practical tips or find professional help on Mentorcam!