Roy Chung is the co-founder and former COO of Apollo.io, a $1.6B unicorn sales automation startup backed by Sequoia Capital, Y Combinator, and Bain Capital, among others. Roy is also a General Partner at JoyFund and LP in multiple VC funds like Pioneer, GTM, and LionHeart. Before founding ...read more
Sascha Eder is the founder and CEO of NewtonX, a B2B enterprise research startup that has raised $40M+ in venture capital. Prior to NewtonX, Sascha was a management consultant spending time at both McKinsey & Co. and the Boston Consulting Group, as well as as a financial analyst at P&G. He...read more
Sam Hodges is the co-founder and CEO of Vouch, a venture-backed commercial insurance business focused on serving the needs of high-growth companies. Previously, Sam served as co-founder and U.S. Managing Director for Funding Circle, a leading global lending platform for small businesses, w...read more
Abhishek Kapur is the CEO of NEXT Trucking, a freight technology platform and digital marketplace connecting shippers and carriers. Abhishek brings a unique blend of global logistics, financial, and business leadership experience to the company. Prior to NEXT, he was at KKR Capstone, the o...read more
Noah Labhart is the Co-founder & CTO of Veryable and Host of the Code Story podcast. He co-founded Veryable in 2016 with Mike Kinder and they have since gone on to raise more than $40m. Noah leads the Product & Technology team, where he is responsible for setting and delivering the digital...read more
Carl Carell is the Co-founder and CRO of GetAccept, an all-in-one digital sales room platform helps salespeople win more B2B deals. GetAccept has raised more than $30M in venture funding from Bessemer Venture Partners, Y Combinator, Amino Capital and DN Capital. Carl has co-founded several...read more
Daniel Chen is the Head of Business Development at Brightside, a financial care solution that helps working families improve their financial health. He started his career as a Senior Auditor at KPMG Canada, then moved on to work as an Assistant Controller at eBay before embarking on his en...read more
Erik Shani is the Co-founder and Chief Product Officer at Fyllo. He's a 25 year veteran in the tech startup ecosystem with experience in multiple verticals (telecom, adtech, insurtech, and cannabis to name a few), across multiple regions (North America, EMEA, APAC), and business models. He...read more
Amit Garg's career in technology spans over 20+ years in Silicon Valley. As a venture capitalist he has focused on seed-stage applied AI investments in digital health, automation and enterprises. Some of his key successes are nuTonomy (seed, sold for $450M) at Samsung NEXT Ventures and Mis...read more
Omer Gotlieb is the co-founder of Totango, a customer success software company that assists businesses in monitoring, tracking, and optimizing every stage of the customer journey. He is an experienced software R&D leader with a track record of leading the development of complex enterprise ...read more
Robin is a three-time CMO with more than 20 years of experience in marketing and growth leadership roles at companies like Salesforce, Box, LinkedIn, Matterport, and WeWork. He's done 3 IPOs, several acquisitions, and led companies through hyper-growth to become household names. Robin now ...read more
Christian is a 5x sales leader and currently is the CEO & Founder of Fractional-CRO.com, a firm that specializes in providing growth guidance to Seed through Series B startups. During his career spanning over 20 years, he has held numerous executive roles, leading and building worldwide sa...read more
Liz Tsai is the founder and CEO of HiOperator, a customer service-as-a-service solution company that allows businesses to handle client customer service tickets faster and more accurately through AI, backed by Y Combinator, 43North and HearstLab. Liz spent several years working in the phys...read more
Asher King-Abramson is the founder of Got Users, a growth coaching program working with the fastest-growing companies in Silicon Valley. Before Got USers, Asher was one of the co-founders of Demad Curve. He has helped drive $100M+ in revenue across 100+ startups and has led sessions on gro...read more
Ryan McManus is the co-founder and CEO of SHARE Mobility, a transportation-as-a-service subscription for cities and businesses. Prior to founding SHARE Mobility, Ryan worked as the Marketing Director for Kern International, an enterprise-grade logistics and office equipment supplier with a...read more
David Henzel is the CEO of UpCoach and a veteran entrepreneur who has been building companies in the SaaS and e-commerce space for over 20 years. He's had multiple exits, including MaxCDN. In addition to UpCoach he runs a portfolio of companies and employs more than 400 people. His passion...read more
I have 17+ years of experience building software products and leading engineering teams in startups, mid-sized companies and large enterprises. I love building products that create value and have a positive impact on society. ...read more
B2B startups focus specifically on developing solutions that address the needs and challenges of other companies. Everything from B2B product design to B2B startup marketing strategy is based around businesses as a target audience.
A B2B startup’s target market might include everything from small businesses to large enterprises, or even government agencies. Types of products and areas of focus can vary widely based on industry. Common types of B2B startups include:
The main difference between B2C and B2B startups is the type of customer they target. B2C startups focus on serving individual consumers, whereas B2B startups target other enterprises.
Additionally, B2C startups usually offer less customization in favor of a convenient product that’s ready to use straight off the shelf. This presents B2C customers with a relatively quick and straightforward choice: either purchase the product as-is or search for an alternative solution.
In contrast, B2B sales processes are usually much more complex because the product represents a significant investment for the client. For example, B2B software startups and other B2B tech startups often design comprehensive software platforms that serve critical, integrated functions for very large enterprises. It’s typical for the decision process to include multiple stakeholders and possibly involve numerous customizations, resulting in a longer sales cycle.
Attracting your first few B2B clients is one of the most crucial hurdles of early B2B startup growth. Here are a few ways that fast growing B2B startups stimulate early adoption:
Just like any kind of startup, B2B startup founders need to identify their ideal customer profiles as early as possible. Understanding the common characteristics and pain points of the key decision makers at your B2B startup’s target organizations is vital for gaining early traction.
Your personal network can be an excellent starting point for acquiring early B2B clients. Even if your first client isn’t among your current network, the person who can introduce you to your first client might be.
Content marketing is one of the most reliable strategies for attracting B2B clients. By creating valuable and informative content like blog posts, case studies, or tutorial videos, your B2B startup can demonstrate thought leadership and establish credibility.
Effective search engine optimization (SEO) ensures that potential clients are able to find your content when they search for relevant information online. You can improve your web pages’ search engine rankings with SEO tactics like keyword research, meta tags, and smart link-building.
Social media is one of the best places for B2B startups to connect with potential clients. By sharing content on the social media channels preferred by your ideal clients, you can attract more engagement from B2B prospects in your target market.
Your first few sales are critical, not only because they represent your startup’s first bit of real traction, but also because your earliest sales provide invaluable information that will help you optimize your product and sales process. It’s generally best practice to make your first 50 sales manually so you can take full advantage of the opportunity for direct feedback from customers regarding their pain points and reasons for purchasing.
A mentor with B2B experience is one of your most valuable resources as you build your own B2B startup. A mentor can offer guidance that’s based on firsthand industry knowledge and use the insights they’ve gained throughout their own careers to steer your B2B enterprise in the right direction. They can also help you sidestep the common pitfalls that have caused many inexperienced founders to stumble.
Mentorcam’s B2B startup mentors come from a wide variety of backgrounds — you’ll find successful B2B entrepreneurs as well as seasoned B2B investors who are ready to share their insights with you to help your B2B startup flourish.