Bill Capsalis is a recognized expert in healthy lifestyles and go-to-market strategies in the natural product industry. He was previously the CEO of Haystack Mountain Creamery - an artisanal goat cheese company and saw the company through a sale in early 2021. Today he is the Executive Dir...read more
Achelle Richards has over 18 years of CPG senior leadership experience. She was one of the founding five employees that grew the e.l.f. Cosmetics brand from an entrepreneurial startup to a $1.2B valued publicly traded company and top loved beauty brand amongst Gen Z’s. She has since launch...read more
William (Billy) Bosch is a consumer products entrepreneur with over 10 years of experience launching products, scaling into retail and e-commerce, and raising money. He is most known for founding ICONIC – one of the largest natural protein supplement brands in the United States. Starting w...read more
Davis Clute is the Co-Founder & CEO of Hiccapop, a digitally native ecommerce baby products company. Davis started Hiccapop while at Stanford University in 2016 and has since grown the company (with the help of many others) to over $50m in revenue per year without raising any venture capit...read more
Trey Sisson is the co-founder and Chief Operating Officer of Baboon To The Moon, a DTC adventure brand that sells bags and accessories. Trey began his career as a Business Analyst for Goldman Sachs, before moving to the world of startups where he led teams at Amplify and StumbleUpon. He ...read more
Martin "Marty" Okner is an experienced executive and former President and COO of dpHUE from 2017 to 2022. Under his leadership, the company grew annual net sales 10x and increased profitability through groundbreaking influencer marketing strategies, product innovation, and direct to consum...read more
Josh Campbell is the founder and CEO of protein supplement brand Human Improvement and wine brand So Gay Rosé. Formerly a Starbucks Executive and President of cannabis wellness company Dosist, Josh has founded, funded, built, and exited multiple startups in the consumer packaged goods spac...read more
Lisa Curtis is the founder and CEO of Kuli Kuli, the leading brand pioneering the superfood moringa in the US market. She began working on Kuli Kuli while in the Peace Corps in Niger, West Africa. As a volunteer in her village’s health center, she gained an understanding of nutritional cha...read more
Dominick “Dom” Miserandino is a serial entrepreneur who specializes in online media publishing. He founded ThecelebrityCafe.com, one of the world's first and longest-running online publications. He was most recently the CEO of Inquisitr.com, an international news website with over 40 milli...read more
Sasha Tan is the founder of C.riously, a company that makes nutritious health snacks. She previously founded Favful (a personalized beauty care platform), which was backed by Segnel Ventures, Gobi Partners, and 500 Global before it was acquired by iMedia in 2022. She is a serial entreprene...read more
David Henzel is the CEO of UpCoach and a veteran entrepreneur who has been building companies in the SaaS and e-commerce space for over 20 years. He's had multiple exits, including MaxCDN. In addition to UpCoach he runs a portfolio of companies and employs more than 400 people. His passion...read more
Ben Katz is a serial entrepreneur in the consumer internet space based in Los Angeles. He founded a leading online bank called CARD.com, and currently runs the online leader in hair loss medicine, HappyHead.com. He earned his BS and MBA from The Wharton School at The University of Pennsylv...read more
An e-commerce startup sells products online through digital channels like online stores or mobile apps. E-commerce startups are still in the earliest stages of business development and may not yet have much traction or revenue.
Startup e-commerce companies seek to harness the power of digital technology to build their brands and establish themselves in the competitive world of online shopping. E-commerce startup ideas typically strive to disrupt traditional retail markets by capitalizing on the advantages of digital commerce, such as global reach, scalability, and cost-effectiveness.
The birth of e-commerce can be traced back to the 1970s, when budding technologies like EDI (electronic data interchange) and teleshopping began laying the groundwork for e-commerce as we know it today. In 1979, entrepreneur Michael Aldrich created the first e-commerce business using a modified television set, a real-time multi-user transaction processing computer, and a telephone line. The e-commerce industry truly kicked off in the mid 1990s, when the dawn of the public internet made it possible for e-commerce pioneers like Amazon to begin marketing and selling their products online.
Since the 1990s, e-commerce has exploded into one of the most popular business models, and many brands are now shifting focus away from in-store experiences altogether in favor of online ones. In 2022, e-commerce accounted for 19.3% of the global retail market, totalling $5.4 trillion in e-commerce sales worldwide — and that number is projected to continue rising steadily over the next few years.
There are many established strategies for growing an e-commerce startup. Some of the fastest-growing e-commerce companies prioritize customer retention — gaining loyal customers who return to your site again and again is crucial for gaining a foothold as an e-commerce business.
Here’s a convenient e-commerce startup checklist that includes a few of the best strategies for driving growth and customer retention in e-commerce:
One of the most essential considerations for e-commerce startups is search engine optimization (SEO). Investing in a robust SEO strategy will help you improve your website's visibility in search engine results — which is crucial for any online business.
Another common e-commerce business plan is to sell products on established e-commerce marketplaces like Amazon, Shopify, or Etsy. These platforms offer access to existing customer bases and can make it much easier for your young e-commerce business to develop brand awareness and credibility.
By analyzing customer preferences and behaviors, you can develop targeted messaging for your e-commerce customers in the form of product recommendations, tailored offers, customized email campaigns, and more. Australian e-commerce brand Beer Cartel successfully leveraged content marketing when they used a well-crafted survey to provide their customer base with valuable insights about the craft beer industry, leading to a significant increase in website traffic and revenue.
E-commerce is a unique field with its own set of challenges. A mentor with industry expertise understands the nuances of online retail, including emerging e-commerce trends and the best digital marketing strategies. An experienced mentor can help you validate your e-commerce business ideas by going over your ideas with you and showing you how to conduct detailed market analysis.
Moreover, mentors who have navigated the e-commerce business industry themselves have likely encountered the same obstacles you will encounter and can offer practical solutions and guidance based on their firsthand experiences, helping you to make informed decisions and steer clear of costly mistakes. A mentor provided through Mentorcam can also help you estimate your anticipated e-commerce startup cost and aid you as you navigate the process of securing e-commerce startup funding.