Lauren Gallo is an award-winning, industry-leading marketing executive with expertise in global brand marketing and creative development. She has grown, defined and redefined some of the world’s most iconic brands, from Soho House to Apple to Snapchat to Nike. A proven leader, one of Laure...read more
Available on Thursday
Rogelio "Ro" Choy is the CEO of Cars & Bids, . Previously he was the CEO of Eaze from 2019 to 2022, a cannabis-focused on-demand marketplace, where he led it's growth from less than $2OM to $2OOM+ in revenue. Prior to Eaze Ro was the CEO of BitTorrent (acquired by TRON blockchain), CBO of ...read more
Available tomorrow
Robin is a three-time CMO with more than 20 years of experience in marketing and growth leadership roles at companies like Salesforce, Box, LinkedIn, Matterport, and WeWork. He's done 3 IPOs, several acquisitions, and led companies through hyper-growth to become household names. Robin now ...read more
Available on Thursday
Achelle Richards has over 18 years of CPG senior leadership experience. She was one of the founding five employees that grew the e.l.f. Cosmetics brand from an entrepreneurial startup to a $1.2B valued publicly traded company and top loved beauty brand amongst Gen Z’s. She has since launch...read more
Available tomorrow
Tobias raised $25m of funding from top tier investors like FJ Labs and Left Lane Capital among others. He launched and localised memmeo.me, an app for personalised video messages from celebrities, in 15+ markets. During his time with memmo, Tobias helped creators earn millions and reached ...read more
Available tomorrow
Chris Yeh is a writer, investor, and entrepreneur who has been in the world of startups and scale-ups since 1995. Co-author of the bestselling book Blitzscaling together with LinkedIn founder Reid Hoffman, Chris offers advice and mentorship on on how to build and scale your business. Hundr...read more
Available on Friday
Jacob Jaber is the Co-Founder & Chairman of Philz Coffee. As CEO for nearly two decades, Jacob grew Philz from the original coffee shop in San Francisco's Mission District to more than 70 locations across the country. Jacob has raised more than $100 million in funding from investors. Jacob...read more
Available tomorrow
Asher King-Abramson is the founder of Got Users, a growth coaching program working with the fastest-growing companies in Silicon Valley. Before Got USers, Asher was one of the co-founders of Demad Curve. He has helped drive $100M+ in revenue across 100+ startups and has led sessions on gro...read more
Available on Thursday
Alec Lee is the co-founder and CEO of Endless West, a beverage startup that creates its own unique blend of wines and spirits using scientific production methods. The whiskey has won 14 awards, and the company has raised more than $100 million in funding from IndieBio, SOSV, Horizon Ventur...read more
Available on Thursday
T Zhu is the co-founder of Tellus, a smart savings platform powered by real estate backed by Andreessen Horowitz, Alumni Ventures and Decent Capital. He previously founded and scaled a number of companies, including Sodacan, a social consumer mobile app startup that released Sip, an anonym...read more
Available tomorrow
Ben Katz is a serial entrepreneur in the consumer internet space based in Los Angeles. He founded a leading online bank called CARD.com, and currently runs the online leader in hair loss medicine, HappyHead.com. He earned his BS and MBA from The Wharton School at The University of Pennsylv...read more
Available on Saturday
Alexandra Zatarain is the Co-Founder and Vice President of Brand and Marketing at Eight Sleep, the world's first sleep fitness company. Eight Sleep solves sleep's most pressing issues through innovation and cutting-edge technology. The Pod, its best-selling product, has a cult-like followi...read more
Available on Friday
Scott Monty is an executive leadership coach and public speaking expert. He spent six years as an executive at Ford and has more than a decade and a half of experience in communications at marketing agencies. Scott's clients have included companies such as Walmart, IBM, McDonalds, Coca-Col...read more
Available on Friday
Bryan Wilcox is a co-founder and the former CTO of Tovala, a food-tech company that saves people time with a smart oven and paired meal service. Tovala has raised $70M in venture funding from Y Combinator, Comcast Ventures, Interplay, Origin Ventures and Left Lane Capital. Prior to Tovala,...read more
Available tomorrow
William (Billy) Bosch is a consumer products entrepreneur with over 10 years of experience launching products, scaling into retail and e-commerce, and raising money. He is most known for founding ICONIC – one of the largest natural protein supplement brands in the United States. Starting w...read more
Available on Thursday
David Henzel is the CEO of UpCoach and a veteran entrepreneur who has been building companies in the SaaS and e-commerce space for over 20 years. He's had multiple exits, including MaxCDN. In addition to UpCoach he runs a portfolio of companies and employs more than 400 people. His passion...read more
Available on Thursday
Bill Capsalis is a recognized expert in healthy lifestyles and go-to-market strategies in the natural product industry. He was previously the CEO of Haystack Mountain Creamery - an artisanal goat cheese company and saw the company through a sale in early 2021. Today he is the Executive Dir...read more
Available on Friday
Liz Tsai is the founder and CEO of HiOperator, a customer service-as-a-service solution company that allows businesses to handle client customer service tickets faster and more accurately through AI, backed by Y Combinator, 43North and HearstLab. Liz spent several years working in the phys...read more
Available tomorrow
Eli Schwartz is the former Director of SEO and Growth at SurveyMonkey. He is now an SEO and growth expert, advisor and author of the best-selling book, "Product-Led SEO". He has helped clients like WordPress, Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute...read more
Available on Friday
Martin "Marty" Okner is an experienced executive and former President and COO of dpHUE from 2017 to 2022. Under his leadership, the company grew annual net sales 10x and increased profitability through groundbreaking influencer marketing strategies, product innovation, and direct to consum...read more
Available tomorrow
Josh Campbell is the founder and CEO of protein supplement brand Human Improvement and wine brand So Gay Rosé. Formerly a Starbucks Executive and President of cannabis wellness company Dosist, Josh has founded, funded, built, and exited multiple startups in the consumer packaged goods spac...read more
Available tomorrow
Jason Meltzer is an accomplished entrepreneur, board member, and investor known for his expertise in building and scaling successful businesses. As the founder and former CEO of Wag!, he was instrumental in transforming the startup into the world's largest pet care company and a leading pl...read more
Available tomorrow
Justin Thomas is the Founder of JourneyEngine, a content marketing agency specializing in EdTech. Over the past 15 years Justin has helped many startups grow, from start to exit and beyond. Justin has worked with several brands including Quantic, Valar Institute and Workvivo among others. ...read more
Available tomorrow
Dave Kerpen is a serial entrepreneur, New York Times best-selling author, and global keynote speaker. Dave is the co-founder and co-CEO of Apprentice, a platform that connects entrepreneurs with the brightest college students as well as the co-founder and CEO of Remembering Live, a virtual...read more
Available on Friday
Jason Feifer is the editor in chief of Entrepreneur magazine, and a widely recognized authority on business and how people navigate change. He is the author of the best-selling book Build For Tomorrow, a startup advisor, and host of the podcasts Help Wanted and Problem Solvers. LinkedIn na...read more
Available on Friday
Katharene Johnson is a VP of Human Resources at Riot Games. She has over 15 years of experience in the gaming and entertainment industry, including as VP at Activision Blizzard, working for both small and mid-sized businesses as well as Fortune 500 corporations. In addition to this, she ho...read more
Available on Saturday
Growth marketing is a marketing approach that prioritizes identifying and leveraging high-growth opportunities. It usually involves experimenting with numerous channels and tactics to find which ones generate the best results as quickly as possible, then allocating the majority of marketing resources toward those specific channels and tactics. Growth marketing is a fundamental marketing philosophy for any startup that sets its sights on rapid, sustainable growth.
A classic example of growth marketing is Facebook’s "7 friends in 10 days" strategy. Facebook noticed that users who connected with at least seven people on the platform within ten days of signing up were the most likely to remain engaged long-term, so they prioritized encouraging people to reach seven friends in ten days. By focusing on identifying and taking full advantage of a specific, high-growth opportunity, Facebook was able to achieve rapid growth.
The right tactics for your startup’s growth marketing strategy depend on your unique situation and objectives. Working with a growth mentor is a great way to figure out which growth marketing tactics are best for your startup. In general, some of the most important growth marketing tactics for startups include:
You can use A/B testing to directly compare different versions of your marketing materials to determine which ones are the most effective. By testing multiple marketing channels, product features, or landing page variations, you can identify which changes lead to the most reliable growth.
Customer surveys allow you to collect the user feedback that will inform your strategic growth decisions. A core part of growth marketing is analyzing customer feedback to identify the customers who are getting the most value from your products and where the source of your product’s value lies.
Audience segmentation involves dividing your startup's target audience into smaller, more specific groups based on characteristics such as demographics, interests, or purchasing behaviors, allowing you to tailor your marketing messages and tactics to each group. Audience segmentation can also help startups to identify new growth opportunities by revealing new segments with untapped potential or trends in customer behavior that can inform new features, services, or marketing tactics.
Working with a trusted growth marketing mentor is a great way to develop a sustainable growth marketing strategy for your startup. You can even find mentors who are experts in growth marketing in your specific industry, such as B2B growth marketing or SaaS growth marketing.
Mentorcam’s growth marketing mentors can use their experience to provide valuable guidance that will help you navigate the complexities of scaling your business. Your mentor can offer firsthand insights to help you identify high-growth opportunities, show you how to optimize your customer journey for long-term retention, and recommend the most effective growth marketing tools for your industry. Mentorcam’s growth experts can also provide accountability and support, helping you to stay focused on achieving steady, sustainable business growth.
Related areas of interest: Product Development, YC, Sales