Robin is a three-time CMO with more than 20 years of experience in marketing and growth leadership roles at companies like Salesforce, Box, LinkedIn, Matterport, and WeWo...
Available next Thursday
Lola Sanchez is the Co-founder of the renowned art and lifestyle brand Oliver Gal and several other successful home decor brands. She has lead mass production, sourcing, ...
Available next Wednesday
Abhishek Kapur is the CEO of NEXT Trucking, a freight technology platform and digital marketplace connecting shippers and carriers. Abhishek brings a unique blend of glob...
Available next Monday
Ben Katz is a serial entrepreneur in the consumer internet space based in Los Angeles. He founded a leading online bank called CARD.com, and currently runs the online lea...
Available on Saturday
Ryan McManus is the co-founder and CEO of SHARE Mobility, a transportation-as-a-service subscription for cities and businesses. Prior to founding SHARE Mobility, Ryan wor...
Available tomorrow
Alexandra Zatarain is the Co-Founder and Vice President of Brand and Marketing at Eight Sleep, the world's first sleep fitness company. Eight Sleep solves sleep's most pr...
Available next Tuesday
Davis Clute is the Co-Founder & CEO of Hiccapop, a digitally native ecommerce baby products company. Davis started Hiccapop while at Stanford University in 2016 and has s...
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Trey Sisson is the co-founder and Chief Operating Officer of Baboon To The Moon, a DTC adventure brand that sells bags and accessories. Trey began his career as a Busin...
Available on Saturday
Liz Tsai is the founder and CEO of HiOperator, a customer service-as-a-service solution company that allows businesses to handle client customer service tickets faster an...
Available next Tuesday
Bill Capsalis is a recognized expert in healthy lifestyles and go-to-market strategies in the natural product industry. He was previously the CEO of Haystack Mountain Cre...
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Sasha Tan is the founder of C.riously, a company that makes nutritious health snacks. She previously founded Favful (a personalized beauty care platform), which was backe...
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Ray Kim is the co-founder and CEO of The Plug Drink, an all-natural plant-based recovery brand with a focus on liver health that is backed by Red Door Capital Partners, J...
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Blasko has been a recording and touring musician since he was 16 years old. His credible career began with the seminal hardcore thrash band Cryptic Slaughter signed to Me...
Available next Monday
Omer Gotlieb is the co-founder of Totango, a customer success software company that assists businesses in monitoring, tracking, and optimizing every stage of the customer...
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Achelle Richards has over 17 years of CPG senior leadership experience. She was one of the founding five employees that grew the e.l.f. Cosmetics brand from an entreprene...
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Dan Bauer was the Founder and CEO of The MBA Exchange, the world's leading marketplace for MBA admissions coaching. He has created and delivered high-impact, strategic ma...
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Sascha Eder is the founder and CEO of NewtonX, a B2B enterprise research startup that has raised $40M+ in venture capital. Prior to NewtonX, Sascha was a management consu...
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Chris Yeh is a writer, investor, and entrepreneur who has been in the world of startups and scale-ups since 1995. Co-author of the bestselling book Blitzscaling together ...
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Josh Campbell is the founder and CEO of protein supplement brand Human Improvement and wine brand So Gay Rosé. Formerly a Starbucks Executive and President of cannabis we...
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Lisa Curtis is the founder and CEO of Kuli Kuli, the leading brand pioneering the superfood moringa in the US market. She began working on Kuli Kuli while in the Peace Co...
Available on June 16
Austin Sherman was the Founder and CEO of Big Easy Bucha, a producer of healthy, refreshing, and organic functional beverages which retails at more than 3,000 locations n...
Available next Monday
Jacob Jaber is the Co-Founder & Chairman of Philz Coffee. As CEO for nearly two decades, Jacob grew Philz from the original coffee shop in San Francisco's Mission Distric...
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T Zhu is the co-founder of Tellus, a smart savings platform powered by real estate backed by Andreessen Horowitz, Alumni Ventures and Decent Capital. He previously founde...
Available on Saturday
Mahsa Rostami is the founder and CEO of Revero, a digital health startup backed by a16z and Goodwater Capital. Her personal health transformation inspired her to found Re...
Available next Friday
Anada Lakra is the co-founder and CEO of BoldVoice, a Y Combinator-backed startup that provides accent training to non-native English speakers. Anada previously worked as...
Available on July 3
Tyler Mayoras is an impact investor with over 20 years of PE experience. During that time he has invested in companies such as Boca Burger (acquired Kraft), Simple Mills,...
Available next Monday
William (Billy) Bosch is a consumer products entrepreneur with over 10 years of experience launching products, scaling into retail and e-commerce, and raising money. He i...
Available next Wednesday
David Henzel is the CEO of UpCoach and a veteran entrepreneur who has been building companies in the SaaS and e-commerce space for over 20 years. He's had multiple exits,...
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Nicholas Scalice runs a growth marketing agency called Earnworthy, which specializes in landing page optimization, marketing automation, conversion audits, and growth st...
Available next Thursday
Christen Nino De Guzman is a content creator and the founder of Clara. Christen has more than 10 years of experience working with creators at companies such as Instagram,...
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Daniel Chen is the Head of Business Development at Brightside, a financial care solution that helps working families improve their financial health. He started his career...
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Dominick “Dom” Miserandino is a serial entrepreneur who specializes in online media publishing. He founded ThecelebrityCafe.com, one of the world's first and longest-runn...
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Growth marketing is a marketing approach that prioritizes identifying and leveraging high-growth opportunities. It usually involves experimenting with numerous channels and tactics to find which ones generate the best results as quickly as possible, then allocating the majority of marketing resources toward those specific channels and tactics. Growth marketing is a fundamental marketing philosophy for any startup that sets its sights on rapid, sustainable growth.
A classic example of growth marketing is Facebook’s "7 friends in 10 days" strategy. Facebook noticed that users who connected with at least seven people on the platform within ten days of signing up were the most likely to remain engaged long-term, so they prioritized encouraging people to reach seven friends in ten days. By focusing on identifying and taking full advantage of a specific, high-growth opportunity, Facebook was able to achieve rapid growth.
The right tactics for your startup’s growth marketing strategy depend on your unique situation and objectives. Working with a growth mentor is a great way to figure out which growth marketing tactics are best for your startup. In general, some of the most important growth marketing tactics for startups include:
You can use A/B testing to directly compare different versions of your marketing materials to determine which ones are the most effective. By testing multiple marketing channels, product features, or landing page variations, you can identify which changes lead to the most reliable growth.
Customer surveys allow you to collect the user feedback that will inform your strategic growth decisions. A core part of growth marketing is analyzing customer feedback to identify the customers who are getting the most value from your products and where the source of your product’s value lies.
Audience segmentation involves dividing your startup's target audience into smaller, more specific groups based on characteristics such as demographics, interests, or purchasing behaviors, allowing you to tailor your marketing messages and tactics to each group. Audience segmentation can also help startups to identify new growth opportunities by revealing new segments with untapped potential or trends in customer behavior that can inform new features, services, or marketing tactics.
Working with a trusted growth marketing mentor is a great way to develop a sustainable growth marketing strategy for your startup. You can even find mentors who are experts in growth marketing in your specific industry, such as B2B growth marketing or SaaS growth marketing.
Mentorcam’s growth marketing mentors can use their experience to provide valuable guidance that will help you navigate the complexities of scaling your business. Your mentor can offer firsthand insights to help you identify high-growth opportunities, show you how to optimize your customer journey for long-term retention, and recommend the most effective growth marketing tools for your industry. Mentorcam’s growth experts can also provide accountability and support, helping you to stay focused on achieving steady, sustainable business growth.