Marketing

Get 1:1 advice on acquiring more customers for your business from the world's top growth founders and operators.

Robin Daniels

Robin Daniels

Ex-CMO - WeWork, Matterport,
Growth and GTM Expert

WeWork
Matterport

Robin is a three-time CMO with more than 20 years of experience in marketing and growth leadership roles at companies like Salesforce, Box, LinkedIn, Matterport, and WeWo...

Available next Thursday

Marketing &
GTM advice

  • Product marketing
  • Go-to-market
  • Branding
  • Digital marketing
  • Growth marketing
Lola Sanchez

Lola Sanchez

Co-founder - Oliver Gal,
Design & Marketing Expert

Oliver Gal

Lola Sanchez is the Co-founder of the renowned art and lifestyle brand Oliver Gal and several other successful home decor brands. She has lead mass production, sourcing, ...

Available next Wednesday

Product &
Marketing advice

  • Brand management
  • Creative strategy
  • Product development
  • Marketing
  • Design
Abhishek Kapur

Abhishek Kapur

CEO – NEXT Trucking,
London Business School Alum

NEXT TruckingSequoia

Abhishek Kapur is the CEO of NEXT Trucking, a freight technology platform and digital marketplace connecting shippers and carriers. Abhishek brings a unique blend of glob...

Available next Monday

Scaling and
growth advice

  • Private equity
  • Mobility
  • Leadership
  • Scaling post PMF
  • Business development
Ben Katz

Ben Katz

Co-founder & CEO – Happy Head,
FinTech and Healthtech Expert

Happy Head
Card.com

Ben Katz is a serial entrepreneur in the consumer internet space based in Los Angeles. He founded a leading online bank called CARD.com, and currently runs the online lea...

Available on Saturday

Healthtech &
fintech advice

  • Performance marketing
  • Organic growth
  • SEO & SEM
  • Product-market-fit
  • Business development
Ryan McManus

Ryan McManus

CEO – SHARE Mobility,
Mobility Expert

SHARE MobilityNCT Ventures

Ryan McManus is the co-founder and CEO of SHARE Mobility, a transportation-as-a-service subscription for cities and businesses. Prior to founding SHARE Mobility, Ryan wor...

Available tomorrow

Marketing and
fundraising advice

  • Mobility startups
  • Fundraising
  • Marketing
  • Customer acquisition
  • Growth hacking
Alexandra Zatarain

Alexandra Zatarain

Co-founder – Eight Sleep,
Y Combinator Alum

Eight SleepY Combinator

Alexandra Zatarain is the Co-Founder and Vice President of Brand and Marketing at Eight Sleep, the world's first sleep fitness company. Eight Sleep solves sleep's most pr...

Available next Tuesday

Consumer products and
marketing advice

  • Launching consumer tech startups
  • Customer acquisition
  • Branding & marketing
  • GTM and retail distribution
  • Athlete partnerships
Davis Clute

Davis Clute

Co-Founder & CEO – Hiccapop,
Ecommerce Expert

ForbesStandford University

Davis Clute is the Co-Founder & CEO of Hiccapop, a digitally native ecommerce baby products company. Davis started Hiccapop while at Stanford University in 2016 and has s...

Available next Wednesday

Bootstrapping
advice

  • Scaling ecommerce startups
  • Bootstrapping
  • SEO optimization
  • Ecommerce marketing
  • Supply-chain optimization
Trey Sisson

Trey Sisson

COO – Baboon To The Moon,
E-commerce & D2C Expert

Baboon To The MoonWharton

Trey Sisson is the co-founder and Chief Operating Officer of Baboon To The Moon, a DTC adventure brand that sells bags and accessories. Trey began his career as a Busin...

Available on Saturday

Ecommerce &
D2C advice

  • D2C & ecommerce
  • Growth hacking
  • Marketing
  • Customer acquisition
  • Fundraising
Liz Tsai

Liz Tsai

Founder & CEO – HiOperator,
Y Combinator Alum

HiOperatorY Combinator

Liz Tsai is the founder and CEO of HiOperator, a customer service-as-a-service solution company that allows businesses to handle client customer service tickets faster an...

Available next Tuesday

Enterprise SaaS
advice

  • Sales
  • Customer acquisition
  • Fundraising
  • SaaS
  • Enterprise
Bill Capsalis

Bill Capsalis

Board Member - Naturally Boulder,
F&B Expert

Naturally BoulderFoundermade

Bill Capsalis is a recognized expert in healthy lifestyles and go-to-market strategies in the natural product industry. He was previously the CEO of Haystack Mountain Cre...

Available next Tuesday

CPG &
DTC advice

  • Business development
  • Food & Beverage
  • Big retail
  • E-commerce
  • Fundraising
Sasha Tan

Sasha Tan

Founder – C.riously,
Retail & Ecommerce Expert

C.Riously500 Startups

Sasha Tan is the founder of C.riously, a company that makes nutritious health snacks. She previously founded Favful (a personalized beauty care platform), which was backe...

Available next Tuesday

Ecommerce and
beauty-tech advice

  • Launching e-commerce startups
  • Building beauty products
  • Fundraising
  • Customer acquisition
  • Retail expansion
Ray Kim

Ray Kim

CEO – The Plug Drink,
D2C Expert

The Plug

Ray Kim is the co-founder and CEO of The Plug Drink, an all-natural plant-based recovery brand with a focus on liver health that is backed by Red Door Capital Partners, J...

Available next Tuesday

D2C &
F&B advice

  • Food & Beverage
  • Branding
  • Influencer marketing
  • Direct-to-consumer
  • Ecommerce
Rob Blasko

Rob Blasko

Bassist - Ozzy Osbourne,
Founder - BRXND

Ozzy OsbourneDanzig

Blasko has been a recording and touring musician since he was 16 years old. His credible career began with the seminal hardcore thrash band Cryptic Slaughter signed to Me...

Available next Monday

Music industry &
career advice

  • Record deals
  • Team building
  • Music marketing
  • Touring
  • Fan acquisition
Omer Gotlieb

Omer Gotlieb

Co-founder – Totango,
Enterprise SaaS Expert

Totango

Omer Gotlieb is the co-founder of Totango, a customer success software company that assists businesses in monitoring, tracking, and optimizing every stage of the customer...

Available next Monday

Enterprise SaaS
and GTM advice

  • Retention
  • B2B Sales
  • SaaS products
  • Customer acquisition
  • Enterprise products
Achelle Richards

Achelle Richards

CMO - LimeLife by Alcone,
Beauty & CPG Expert

LimeLifeFoundermade

Achelle Richards has over 17 years of CPG senior leadership experience. She was one of the founding five employees that grew the e.l.f. Cosmetics brand from an entreprene...

Available next Monday

Beauty industry &
marketing advice

  • E-commerce
  • Beauty products
  • Go-to-market
  • Marketing
  • Branding
Dan Bauer

Dan Bauer

President – Bauer & Associates,
EdTech Expert

MBA ExchangeInc.

Dan Bauer was the Founder and CEO of The MBA Exchange, the world's leading marketplace for MBA admissions coaching. He has created and delivered high-impact, strategic ma...

Available next Wednesday

EdTech and
marketplaces advice

  • EdTech
  • Marketplaces
  • Customer acquisition
  • Early-stage growth
  • PMF
Sascha Eder

Sascha Eder

Founder & CEO – NewtonX,
Ex-McKinsey Consultant

NewtonXMcKinsey & Company

Sascha Eder is the founder and CEO of NewtonX, a B2B enterprise research startup that has raised $40M+ in venture capital. Prior to NewtonX, Sascha was a management consu...

Available next Monday

Enterprise SaaS
and sales advice

  • Enterprise SaaS startups
  • Fundraising from VCs
  • Building sales teams
  • Selling enterprise products
  • Product-market-fit
Chris Yeh

Chris Yeh

Co-author - Blitzscaling,
Investor

Blitzscaling VenturesHarvard Business School

Chris Yeh is a writer, investor, and entrepreneur who has been in the world of startups and scale-ups since 1995. Co-author of the bestselling book Blitzscaling together ...

Available next Monday

Pitch practice
and blitzscaling

  • Scaling your startup
  • Fundraising
  • Growth strategy
  • Product-market-fit
  • Marketing
Josh Campbell

Josh Campbell

CEO – Human Improvement,
Former Starbucks Executive

Human ImprovementStarbucks

Josh Campbell is the founder and CEO of protein supplement brand Human Improvement and wine brand So Gay Rosé. Formerly a Starbucks Executive and President of cannabis we...

Available next Tuesday

Brand building
and sales advice

  • Launching consumer products
  • Retail partnerships
  • Customer acquisition
  • Fundraising
  • Sales strategy
Lisa Curtis

Lisa Curtis

Founder & CEO – Kuli Kuli,
Forbes 30 Under 30

Kuli KuliForbes

Lisa Curtis is the founder and CEO of Kuli Kuli, the leading brand pioneering the superfood moringa in the US market. She began working on Kuli Kuli while in the Peace Co...

Available on June 16

Social impact
and CPG GTM advice

  • Social impact
  • Supply chain
  • CPG startups
  • D2C marketing
  • Food & beverage
Austin Sherman

Austin Sherman

Founder – Big Easy Bucha,
CPG Expert

Big Easy Bucha

Austin Sherman was the Founder and CEO of Big Easy Bucha, a producer of healthy, refreshing, and organic functional beverages which retails at more than 3,000 locations n...

Available next Monday

CPG and F&B
advice

  • Launching CPG products
  • Building efficient supply chain
  • Creating an exit strategy
  • DTC marketing
  • Retail expansion
Jacob Jaber

Jacob Jaber

Co-founder – Philz Coffee,
Investor and Forbes 30 Under 30

Philz CoffeeTPG

Jacob Jaber is the Co-Founder & Chairman of Philz Coffee. As CEO for nearly two decades, Jacob grew Philz from the original coffee shop in San Francisco's Mission Distric...

Available next Monday

Growth and
marketing advice

  • Food & beverage startups
  • Getting into big retail
  • Expansion strategies
  • Fundraising
  • Marketing strategy
T Zhu

T Zhu

Co-founder – Tellus,
Fintech & Real Estate-tech Expert

TellusStandford University

T Zhu is the co-founder of Tellus, a smart savings platform powered by real estate backed by Andreessen Horowitz, Alumni Ventures and Decent Capital. He previously founde...

Available on Saturday

Fintech and B2C
startup advice

  • Consumer tech
  • Product driven growth
  • Fundraising
  • Mobile app marketing
  • Scaling from 0 to 1
Mahsa Rostami

Mahsa Rostami

Founder & CEO – Revero,
AI Engineer

ReveroAndreessen Horowitz

Mahsa Rostami is the founder and CEO of Revero, a digital health startup backed by a16z and Goodwater Capital. Her personal health transformation inspired her to found Re...

Available next Friday

Fundraising
advice

  • Seed funding
  • Technical leadership
  • Recruiting
  • First hires
  • Growth hacking
Anada Lakra

Anada Lakra

Founder & CEO – BoldVoice,
Y Combinator Alum

BoldvoiceY Combinator

Anada Lakra is the co-founder and CEO of BoldVoice, a Y Combinator-backed startup that provides accent training to non-native English speakers. Anada previously worked as...

Available on July 3

Go-to-market and
formation advice

  • Edtech startups
  • Fundraising
  • Y Combinator
  • Mobile app marketing
  • Early-stage growth
Tyler Mayoras

Tyler Mayoras

Partner – Beyond Impact VC,
Foodtech Expert

Beyond Impact

Tyler Mayoras is an impact investor with over 20 years of PE experience. During that time he has invested in companies such as Boca Burger (acquired Kraft), Simple Mills,...

Available next Monday

Foodtech and
impact advice

  • Impact startups
  • GTM strategy
  • Fundraising
  • Brand awareness
  • Strategic partnerships
Billy Bosch

Billy Bosch

Founder – ICONIC Protein,
CPG Marketing Expert

IconicWhole Foods

William (Billy) Bosch is a consumer products entrepreneur with over 10 years of experience launching products, scaling into retail and e-commerce, and raising money. He i...

Available next Wednesday

Consumer GTM
and sales advice

  • Launching consumer products
  • Getting into big retailers
  • Private equity fundraising
  • Branding
  • Customer acquisition strategy
David Henzel

David Henzel

CEO – UpCoach,
Serial Entrepreneur

upcoachTaskdrive

David Henzel is the CEO of UpCoach and a veteran entrepreneur who has been building companies in the SaaS and e-commerce space for over 20 years. He's had multiple exits,...

Available next Wednesday

Startup marketing
secrets

  • Bootstrapping
  • Customer acquisition
  • Exit strategy
  • Organic growth
  • Sales strategy
Nicholas Scalice

Nicholas Scalice

Founder – Earnworthy,
Marketing Expert

Earnworthy

Nicholas Scalice runs a growth marketing agency called Earnworthy, which specializes in landing page optimization, marketing automation, conversion audits, and growth st...

Available next Thursday

Growth marketing

  • A/B testing
  • Growth strategy
  • Marketing
  • Organic growth
  • Paid media
Christen Nino De Guzman

Christen Nino De Guzman

Founder – Clara,
Ex-TikTok, Instagram, Pinterest

ClaraInstagram

Christen Nino De Guzman is a content creator and the founder of Clara. Christen has more than 10 years of experience working with creators at companies such as Instagram,...

Available next Monday

Brand building
and positioning

  • Social media strategy
  • Content creation
  • Organic growth
  • Influencer marketing
  • Affiliate marketing
Daniel A. Chen

Daniel A. Chen

Head of BD – Brightside,
Wharton MBA

Simple ThingsWharton

Daniel Chen is the Head of Business Development at Brightside, a financial care solution that helps working families improve their financial health. He started his career...

Available next Wednesday

Business development
and fintech advice

  • B2B sales
  • GTM strategy
  • Building sales teams
  • SaaS products
  • Product-driven growth
Dominick Miserandino

Dominick Miserandino

CEO – Miserandino.com,
Advertising & Media Expert

Celebrity CafèInquistr

Dominick “Dom” Miserandino is a serial entrepreneur who specializes in online media publishing. He founded ThecelebrityCafe.com, one of the world's first and longest-runn...

Available next Monday

Media & adtech
advice

  • Digital media
  • Content creation
  • Growth hacking
  • Customer acquistion
  • Fundraising

What Is Growth Marketing?

Growth marketing is a marketing approach that prioritizes identifying and leveraging high-growth opportunities. It usually involves experimenting with numerous channels and tactics to find which ones generate the best results as quickly as possible, then allocating the majority of marketing resources toward those specific channels and tactics. Growth marketing is a fundamental marketing philosophy for any startup that sets its sights on rapid, sustainable growth.

A classic example of growth marketing is Facebook’s "7 friends in 10 days" strategy. Facebook noticed that users who connected with at least seven people on the platform within ten days of signing up were the most likely to remain engaged long-term, so they prioritized encouraging people to reach seven friends in ten days. By focusing on identifying and taking full advantage of a specific, high-growth opportunity, Facebook was able to achieve rapid growth.

What Are the Most Popular Growth Marketing Tactics?

The right tactics for your startup’s growth marketing strategy depend on your unique situation and objectives. Working with a growth mentor is a great way to figure out which growth marketing tactics are best for your startup. In general, some of the most important growth marketing tactics for startups include:

A/B Testing

You can use A/B testing to directly compare different versions of your marketing materials to determine which ones are the most effective. By testing multiple marketing channels, product features, or landing page variations, you can identify which changes lead to the most reliable growth.

Customer Surveys

Customer surveys allow you to collect the user feedback that will inform your strategic growth decisions. A core part of growth marketing is analyzing customer feedback to identify the customers who are getting the most value from your products and where the source of your product’s value lies.

Audience Segmentation

Audience segmentation involves dividing your startup's target audience into smaller, more specific groups based on characteristics such as demographics, interests, or purchasing behaviors, allowing you to tailor your marketing messages and tactics to each group. Audience segmentation can also help startups to identify new growth opportunities by revealing new segments with untapped potential or trends in customer behavior that can inform new features, services, or marketing tactics.

What Can a Growth Marketing Mentor Do for You?

Working with a trusted growth marketing mentor is a great way to develop a sustainable growth marketing strategy for your startup. You can even find mentors who are experts in growth marketing in your specific industry, such as B2B growth marketing or SaaS growth marketing.

Mentorcam’s growth marketing mentors can use their experience to provide valuable guidance that will help you navigate the complexities of scaling your business. Your mentor can offer firsthand insights to help you identify high-growth opportunities, show you how to optimize your customer journey for long-term retention, and recommend the most effective growth marketing tools for your industry. Mentorcam’s growth experts can also provide accountability and support, helping you to stay focused on achieving steady, sustainable business growth.