Marketing

What Is Growth Marketing?

Growth marketing is a marketing approach that prioritizes identifying and leveraging high-growth opportunities. It usually involves experimenting with numerous channels and tactics to find which ones generate the best results as quickly as possible, then allocating the majority of marketing resources toward those specific channels and tactics. Growth marketing is a fundamental marketing philosophy for any startup that sets its sights on rapid, sustainable growth.

A classic example of growth marketing is Facebook’s "7 friends in 10 days" strategy. Facebook noticed that users who connected with at least seven people on the platform within ten days of signing up were the most likely to remain engaged long-term, so they prioritized encouraging people to reach seven friends in ten days. By focusing on identifying and taking full advantage of a specific, high-growth opportunity, Facebook was able to achieve rapid growth.

What Are the Most Popular Growth Marketing Tactics?

The right tactics for your startup’s growth marketing strategy depend on your unique situation and objectives. Working with a growth mentor is a great way to figure out which growth marketing tactics are best for your startup. In general, some of the most important growth marketing tactics for startups include:

A/B Testing

You can use A/B testing to directly compare different versions of your marketing materials to determine which ones are the most effective. By testing multiple marketing channels, product features, or landing page variations, you can identify which changes lead to the most reliable growth.

Customer Surveys

Customer surveys allow you to collect the user feedback that will inform your strategic growth decisions. A core part of growth marketing is analyzing customer feedback to identify the customers who are getting the most value from your products and where the source of your product’s value lies.

Audience Segmentation

Audience segmentation involves dividing your startup's target audience into smaller, more specific groups based on characteristics such as demographics, interests, or purchasing behaviors, allowing you to tailor your marketing messages and tactics to each group. Audience segmentation can also help startups to identify new growth opportunities by revealing new segments with untapped potential or trends in customer behavior that can inform new features, services, or marketing tactics.

What Can a Growth Marketing Mentor Do for You?

Working with a trusted growth marketing mentor is a great way to develop a sustainable growth marketing strategy for your startup. You can even find mentors who are experts in growth marketing in your specific industry, such as B2B growth marketing or SaaS growth marketing.

Mentorcam’s growth marketing mentors can use their experience to provide valuable guidance that will help you navigate the complexities of scaling your business. Your mentor can offer firsthand insights to help you identify high-growth opportunities, show you how to optimize your customer journey for long-term retention, and recommend the most effective growth marketing tools for your industry. Mentorcam’s growth experts can also provide accountability and support, helping you to stay focused on achieving steady, sustainable business growth.