Brand Building
Get 1:1 brand building advice from entrepreneurs who have built successful consumer brands.
Lauren Gallo
Brand Marketing - Nike, Branding Expert
Lauren Gallo is an award-winning, industry-leading marketing executive with expertise in global brand marketing and creative development. She has grown, defined and redefined some of the world’s most iconic brands, from Soho House to Apple to Snapchat to Nike. A proven leader, one of Laure...read more
$350 / 30 mins
Available on Thursday
Alexandra Zatarain
Co-founder – Eight Sleep, Y Combinator Alum
Alexandra Zatarain is the Co-Founder and Vice President of Brand and Marketing at Eight Sleep, the world's first sleep fitness company. Eight Sleep solves sleep's most pressing issues through innovation and cutting-edge technology. The Pod, its best-selling product, has a cult-like followi...read more
$350 / 30 mins
Available on Friday
Sasha Tan
Founder – C.riously, Retail & Ecommerce Expert
Sasha Tan is the founder of C.riously, a company that makes nutritious health snacks. She previously founded Favful (a personalized beauty care platform), which was backed by Segnel Ventures, Gobi Partners, and 500 Global before it was acquired by iMedia in 2022. She is a serial entreprene...read more
$125 / 30 mins
Available tomorrow
Dan Bauer
President – Bauer & Associates, EdTech Expert
Dan Bauer was the Founder and CEO of The MBA Exchange, the world's leading marketplace for MBA admissions coaching. He has created and delivered high-impact, strategic marketing initiatives in both the corporate and consulting spaces over the past 50 years. His impact spans 70+ companies a...read more
$125 / 30 mins
Available on October 11
Josh Campbell
CEO – Human Improvement, Former Starbucks Executive
Josh Campbell is the founder and CEO of protein supplement brand Human Improvement and wine brand So Gay Rosé. Formerly a Starbucks Executive and President of cannabis wellness company Dosist, Josh has founded, funded, built, and exited multiple startups in the consumer packaged goods spac...read more
$175 / 30 mins
Available tomorrow
Martin Okner
Former President - dpHUE, Beauty & D2C Expert
Martin "Marty" Okner is an experienced executive and former President and COO of dpHUE from 2017 to 2022. Under his leadership, the company grew annual net sales 10x and increased profitability through groundbreaking influencer marketing strategies, product innovation, and direct to consum...read more
$125 / 30 mins
Available tomorrow
Jacob Jaber
Co-founder – Philz Coffee, Investor and Forbes 30 Under 30
Jacob Jaber is the Co-Founder & Chairman of Philz Coffee. As CEO for nearly two decades, Jacob grew Philz from the original coffee shop in San Francisco's Mission District to more than 70 locations across the country. Jacob has raised more than $100 million in funding from investors. Jacob...read more
$425 / 30 mins
Available tomorrow
Austin Sherman
Founder – Big Easy Bucha, CPG Expert
Austin founded and was the CEO of Big Easy, a producer of healthy, refreshing, and organic functional beverages which retails at more than 4,000 locations nationwide. Austin started this business from his apartment, eventually scaling to 8 figures in annual net revenue, and selling Big Eas...read more
$125 / 30 mins
Available tomorrow
Achelle Richards
CMO - LimeLife by Alcone, Beauty & CPG Expert
Achelle Richards has over 18 years of CPG senior leadership experience. She was one of the founding five employees that grew the e.l.f. Cosmetics brand from an entrepreneurial startup to a $1.2B valued publicly traded company and top loved beauty brand amongst Gen Z’s. She has since launch...read more
$125 / 30 mins
Available tomorrow
Robin Daniels
CMO - WeWork, Matterport, Growth and GTM Expert
Robin is a three-time CMO with more than 20 years of experience in marketing and growth leadership roles at companies like Salesforce, Box, LinkedIn, Matterport, and WeWork. He's done 3 IPOs, several acquisitions, and led companies through hyper-growth to become household names. Robin now ...read more
$425 / 30 mins
Available on Thursday
Rogelio Choy
CEO - Cars & Bids, Former CEO - Eaze
Rogelio "Ro" Choy is the CEO of Cars & Bids, . Previously he was the CEO of Eaze from 2019 to 2022, a cannabis-focused on-demand marketplace, where he led it's growth from less than $2OM to $2OOM+ in revenue. Prior to Eaze Ro was the CEO of BitTorrent (acquired by TRON blockchain), CBO of ...read more
$250 / 30 mins
Available tomorrow
Asher King-Abramson
Founder - Demand Curve Y Combinator Alum
Asher King-Abramson is the founder of Got Users, a growth coaching program working with the fastest-growing companies in Silicon Valley. Before Got USers, Asher was one of the co-founders of Demad Curve. He has helped drive $100M+ in revenue across 100+ startups and has led sessions on gro...read more
$425 / 30 mins
Available on Thursday
Billy Bosch
Founder – ICONIC Protein, CPG Marketing Expert
William (Billy) Bosch is a consumer products entrepreneur with over 10 years of experience launching products, scaling into retail and e-commerce, and raising money. He is most known for founding ICONIC – one of the largest natural protein supplement brands in the United States. Starting w...read more
$250 / 30 mins
Available on Thursday
Jason Meltzer
Head of Operations - Mentorcam, Co-founder of Wag!
Jason Meltzer is an accomplished entrepreneur, board member, and investor known for his expertise in building and scaling successful businesses. As the founder and former CEO of Wag!, he was instrumental in transforming the startup into the world's largest pet care company and a leading pl...read more
$250 / 30 mins
Available tomorrow
Tobias Bengtsdahl
Co-founder and CEO - memmo.me, Creator Economy Expert
Tobias raised $25m of funding from top tier investors like FJ Labs and Left Lane Capital among others. He launched and localised memmeo.me, an app for personalised video messages from celebrities, in 15+ markets. During his time with memmo, Tobias helped creators earn millions and reached ...read more
$425 / 30 mins
Available tomorrow
What Does a Branding Mentor Do?
Consumer branding mentors are experienced branding professionals who advise founders of early stage startups as they establish and cultivate their brand identities. As experts in crafting effective consumer brands, branding advisors can provide invaluable guidance to entrepreneurs as they develop their branding strategies.
What Is Branding?
Branding is the process of developing a distinct and memorable identity for your company or product. However, the brand development process goes beyond simply creating a clever logo or a catchy tagline — the scope of an effective brand development strategy encompasses your startup’s entire reputation in the minds of your customers, right down to the feeling they get or the image they see in their head when they hear your company’s name.
Why Is Branding Important?
Smart branding can help your startup stand out in crowded markets. In competitive spaces, it’s crucial to convey your value proposition to potential customers as efficiently as possible — which is exactly what successful branding can help you accomplish.
Effective branding also builds trust in your company and fosters a positive public perception, which naturally makes it much easier to attract and retain customers. By crafting your brand image carefully and sticking to it consistently, your startup can establish a foundation for long-term success. For instance, branding for tech startups is incredibly important because of the crucial role it plays in establishing credibility in the market.
What Are the Best Branding Strategies for Startups?
Startup founders can use many different kinds of branding and marketing strategies to position themselves to connect with their target audiences. A branding mentor can provide valuable guidance in tailoring these strategies to meet the unique needs of your particular startup.
1. Clearly Define Your Target Audience
Identify your startup’s ideal customers and strive to understand their most pressing needs and pain points. This knowledge will help you develop a brand that resonates with your target audience.
2. Create a Compelling Brand Story
Telling a powerful brand story that communicates your startup's mission and values is a great way to establish an emotional connection with your customers.
3. Build a Strong Visual Identity
The visual elements of your brand — your logo, colors, typography, and other imagery — are some of the main contributors to its memorability. A branding mentor can help you create a cohesive and visually appealing brand identity.
4. Keep Messaging Consistent
Building brand awareness for startups requires seamless brand messaging. Some of the most successful companies with strong brands maintain a consistent voice across all customer touchpoints to ensure a cohesive brand experience and reinforce brand recognition.
5. Prioritize Customer Experience
Providing outstanding customer experiences is one of the fastest ways to establish brand loyalty. A branding mentor can help you build a brand that’s known for prioritizing customer satisfaction in every interaction.
What Can a Branding Mentor Do for You?
A branding mentor can provide advice that’s based on real-world branding experience. Some of the key contributions to your startup a branding mentor can make include:
- Strategic brand development: A branding mentor can work with you directly to help you interpret market research, define your branding strategy, and differentiate your startup.
- Brand messaging guidance: Many startups struggle to communicate their value proposition to customers. A branding mentor can help you develop compelling, on-brand messaging that connects with your target audience.
- Evaluation and feedback: Branding mentors are the perfect partners to help you monitor and evaluate the impact of your branding efforts. They can provide feedback on your branding strategy and advise your marketing plan to ensure your brand is relevant to your target users.
A branding mentor from Mentorcam can show you how to brand a startup and help your company establish a stronger identity. By providing tailored, experienced-based insights, Mentorcam’s consumer branding experts help startup founders build brands that carve out lasting spaces in their industries.
Related areas of interest: Product Development, eCommerce