Brand Building

Get 1:1 brand building advice from entrepreneurs who have built successful consumer brands.

Lauren Gallo

Lauren Gallo

Brand Marketing - Nike, Branding Expert
Nike
Snapchat

Lauren Gallo is an award-winning, industry-leading marketing executive with expertise in global brand marketing and creative development. She has grown, defined and redefined some of the world’s most iconic brands, from Soho House to Apple to Snapchat to Nike. A proven leader, one of Laure...read more

$350 / 30 mins

Available on Thursday

Alexandra Zatarain

Alexandra Zatarain

Co-founder – Eight Sleep, Y Combinator Alum
Eight Sleep
Y Combinator

Alexandra Zatarain is the Co-Founder and Vice President of Brand and Marketing at Eight Sleep, the world's first sleep fitness company. Eight Sleep solves sleep's most pressing issues through innovation and cutting-edge technology. The Pod, its best-selling product, has a cult-like followi...read more

$350 / 30 mins

Available on Friday

Sasha Tan

Sasha Tan

Founder – C.riously, Retail & Ecommerce Expert
C.Riously
500 Startups

Sasha Tan is the founder of C.riously, a company that makes nutritious health snacks. She previously founded Favful (a personalized beauty care platform), which was backed by Segnel Ventures, Gobi Partners, and 500 Global before it was acquired by iMedia in 2022. She is a serial entreprene...read more

$125 / 30 mins

Available tomorrow

Dan Bauer

Dan Bauer

President – Bauer & Associates, EdTech Expert
MBA Exchange
Inc.

Dan Bauer was the Founder and CEO of The MBA Exchange, the world's leading marketplace for MBA admissions coaching. He has created and delivered high-impact, strategic marketing initiatives in both the corporate and consulting spaces over the past 50 years. His impact spans 70+ companies a...read more

$125 / 30 mins

Available on October 11

Josh Campbell

Josh Campbell

CEO – Human Improvement, Former Starbucks Executive
Human Improvement
Starbucks

Josh Campbell is the founder and CEO of protein supplement brand Human Improvement and wine brand So Gay Rosé. Formerly a Starbucks Executive and President of cannabis wellness company Dosist, Josh has founded, funded, built, and exited multiple startups in the consumer packaged goods spac...read more

$175 / 30 mins

Available tomorrow

Martin Okner

Martin Okner

Former President - dpHUE, Beauty & D2C Expert
dpHUE
ACG

Martin "Marty" Okner is an experienced executive and former President and COO of dpHUE from 2017 to 2022. Under his leadership, the company grew annual net sales 10x and increased profitability through groundbreaking influencer marketing strategies, product innovation, and direct to consum...read more

$125 / 30 mins

Available tomorrow

Jacob Jaber

Jacob Jaber

Co-founder – Philz Coffee, Investor and Forbes 30 Under 30
Philz Coffee
TPG

Jacob Jaber is the Co-Founder & Chairman of Philz Coffee. As CEO for nearly two decades, Jacob grew Philz from the original coffee shop in San Francisco's Mission District to more than 70 locations across the country. Jacob has raised more than $100 million in funding from investors. Jacob...read more

$425 / 30 mins

Available tomorrow

Austin Sherman

Austin Sherman

Founder – Big Easy Bucha, CPG Expert
Big Easy Bucha
Southbound Tequila

Austin founded and was the CEO of Big Easy, a producer of healthy, refreshing, and organic functional beverages which retails at more than 4,000 locations nationwide. Austin started this business from his apartment, eventually scaling to 8 figures in annual net revenue, and selling Big Eas...read more

$125 / 30 mins

Available tomorrow

Achelle Richards

Achelle Richards

CMO - LimeLife by Alcone, Beauty & CPG Expert
LimeLife
Foundermade

Achelle Richards has over 18 years of CPG senior leadership experience. She was one of the founding five employees that grew the e.l.f. Cosmetics brand from an entrepreneurial startup to a $1.2B valued publicly traded company and top loved beauty brand amongst Gen Z’s. She has since launch...read more

$125 / 30 mins

Available tomorrow

Robin Daniels

Robin Daniels

CMO - WeWork, Matterport, Growth and GTM Expert
WeWork
Matterport

Robin is a three-time CMO with more than 20 years of experience in marketing and growth leadership roles at companies like Salesforce, Box, LinkedIn, Matterport, and WeWork. He's done 3 IPOs, several acquisitions, and led companies through hyper-growth to become household names. Robin now ...read more

$425 / 30 mins

Available on Thursday

Rogelio Choy

Rogelio Choy

CEO - Cars & Bids, Former CEO - Eaze
Cars & Bids
Eaze

Rogelio "Ro" Choy is the CEO of Cars & Bids, . Previously he was the CEO of Eaze from 2019 to 2022, a cannabis-focused on-demand marketplace, where he led it's growth from less than $2OM to $2OOM+ in revenue. Prior to Eaze Ro was the CEO of BitTorrent (acquired by TRON blockchain), CBO of ...read more

$250 / 30 mins

Available tomorrow

Asher King-Abramson

Asher King-Abramson

Founder - Demand Curve Y Combinator Alum
Demand Curve
Got Users?

Asher King-Abramson is the founder of Got Users, a growth coaching program working with the fastest-growing companies in Silicon Valley. Before Got USers, Asher was one of the co-founders of Demad Curve. He has helped drive $100M+ in revenue across 100+ startups and has led sessions on gro...read more

$425 / 30 mins

Available on Thursday

Billy Bosch

Billy Bosch

Founder – ICONIC Protein, CPG Marketing Expert
Iconic
Whole Foods

William (Billy) Bosch is a consumer products entrepreneur with over 10 years of experience launching products, scaling into retail and e-commerce, and raising money. He is most known for founding ICONIC – one of the largest natural protein supplement brands in the United States. Starting w...read more

$250 / 30 mins

Available on Thursday

Jason Meltzer

Jason Meltzer

Head of Operations - Mentorcam, Co-founder of Wag!
Mentorcam
Wag!

Jason Meltzer is an accomplished entrepreneur, board member, and investor known for his expertise in building and scaling successful businesses. As the founder and former CEO of Wag!, he was instrumental in transforming the startup into the world's largest pet care company and a leading pl...read more

$250 / 30 mins

Available tomorrow

Tobias Bengtsdahl

Tobias Bengtsdahl

Co-founder and CEO - memmo.me, Creator Economy Expert
memmo.me
Wolt

Tobias raised $25m of funding from top tier investors like FJ Labs and Left Lane Capital among others. He launched and localised memmeo.me, an app for personalised video messages from celebrities, in 15+ markets. During his time with memmo, Tobias helped creators earn millions and reached ...read more

$425 / 30 mins

Available tomorrow

What Does a Branding Mentor Do?

Consumer branding mentors are experienced branding professionals who advise founders of early stage startups as they establish and cultivate their brand identities. As experts in crafting effective consumer brands, branding advisors can provide invaluable guidance to entrepreneurs as they develop their branding strategies.

What Is Branding? 

Branding is the process of developing a distinct and memorable identity for your company or product. However, the brand development process goes beyond simply creating a clever logo or a catchy tagline — the scope of an effective brand development strategy encompasses your startup’s entire reputation in the minds of your customers, right down to the feeling they get or the image they see in their head when they hear your company’s name. 

Why Is Branding Important?

Smart branding can help your startup stand out in crowded markets. In competitive spaces, it’s crucial to convey your value proposition to potential customers as efficiently as possible — which is exactly what successful branding can help you accomplish.

Effective branding also builds trust in your company and fosters a positive public perception, which naturally makes it much easier to attract and retain customers. By crafting your brand image carefully and sticking to it consistently, your startup can establish a foundation for long-term success. For instance, branding for tech startups is incredibly important because of the crucial role it plays in establishing credibility in the market.

What Are the Best Branding Strategies for Startups?

Startup founders can use many different kinds of branding and marketing strategies to position themselves to connect with their target audiences. A branding mentor can provide valuable guidance in tailoring these strategies to meet the unique needs of your particular startup. 

1. Clearly Define Your Target Audience

Identify your startup’s ideal customers and strive to understand their most pressing needs and pain points. This knowledge will help you develop a brand that resonates with your target audience.

2. Create a Compelling Brand Story

Telling a powerful brand story that communicates your startup's mission and values is a great way to establish an emotional connection with your customers.

3. Build a Strong Visual Identity

The visual elements of your brand — your logo, colors, typography, and other imagery — are some of the main contributors to its memorability. A branding mentor can help you create a cohesive and visually appealing brand identity.

4. Keep Messaging Consistent

Building brand awareness for startups requires seamless brand messaging. Some of the most successful companies with strong brands maintain a consistent voice across all customer touchpoints to ensure a cohesive brand experience and reinforce brand recognition.

5. Prioritize Customer Experience

Providing outstanding customer experiences is one of the fastest ways to establish brand loyalty. A branding mentor can help you build a brand that’s known for prioritizing customer satisfaction in every interaction.

What Can a Branding Mentor Do for You?

A branding mentor can provide advice that’s based on real-world branding experience. Some of the key contributions to your startup a branding mentor can make include:

A branding mentor from Mentorcam can show you how to brand a startup and help your company establish a stronger identity. By providing tailored, experienced-based insights, Mentorcam’s consumer branding experts help startup founders build brands that carve out lasting spaces in their industries.

Related areas of interest: Product Development, eCommerce