B2C Sales

Get 1:1 advice from Sales experts in the Consumer space

T Zhu

T Zhu

Co-Founder & CEO - Tellus
Fintech & Proptech Expert

Tellus
Zazzle

T Zhu is the co-founder of Tellus, a smart savings platform powered by real estate backed by Andreessen Horowitz, Alumni Ventures and Decent Capital. He previously founded and scaled a number of companies, including Sodacan, a social consumer mobile app startup that released Sip, an anonymous, location-based photo sharing app (top 50 on the US App Store), and More Corn (acquired by Answers.com) a Facebook apps company that was the seventh largest developer on the Facebook Platform. Zhu is a Stanford University graduate who enjoys assisting both technical and operational founders with their day-to-day, scaling/growth, cultural, and execution challenges.

Raised $25M
a16z
Top 50 App Store
More Corn (acq.)
Stanford University
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Alexandra Zatarain

Alexandra Zatarain

Co-Founder - Eight Sleep
Y Combinator Alum

Eight Sleep
Y Combinator

Alexandra Zatarain is the Co-Founder and Vice President of Brand and Marketing at Eight Sleep, the world's first sleep fitness company. Eight Sleep solves sleep's most pressing issues through innovation and cutting-edge technology. The Pod, its best-selling product, has a cult-like following among business leaders, entrepreneurs, celebrities, and professional athletes. Among many others, the Pod is the preferred sleep accessory of CrossFit 2021 and 2022 champion Justin Medeiros and the Mercedes AMG Petronas Formula 1 Team. The company has raised $160 million from investors such as General Catalyst, 8VC, Founders Fund, Craft Ventures, and Khosla Ventures among others. Alexandra was named to Forbes' 30 Under 30 list in Consumer Tech in 2017, and to Inc.'s Top 100 Female Founder's list in 2020.

Raised $160m+
Forbes 30 Under 30
CrossFit
Formula 1
Inc. Top 100
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Jacob Jaber

Jacob Jaber

Co-Founder & Chairman - Philz Coffee
Retail Expert

Philz Coffee
TPG

Jacob Jaber is the Co-Founder & Chairman of Philz Coffee. As CEO for nearly two decades, Jacob grew Philz from the original coffee shop in San Francisco's Mission District to more than 70 locations across the country. Jacob has raised more than $100 million in funding from investors. Jacob is also a renowned investor and advisor and was named Forbes' 30 Under 30. Jacob is a pro in the consumer space, specializing in product, design, customer experience, retail, consumer technology, team building, org culture and more.

Philz Coffee
Raised $100M
Angel investor
Retail expansion
Food & Beverage
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Billy Bosch

Billy Bosch

Founder - ICONIC Protein
CPG Marketing Expert

Iconic
Whole Foods

William (Billy) Bosch is a consumer products entrepreneur with over 10 years of experience launching products, scaling into retail and e-commerce, and raising money. He is most known for founding ICONIC – one of the largest natural protein supplement brands in the United States. Starting with a humble idea to create protein supplements free of hormones and unethical farming techniques, Billy has scaled ICONIC to more than 5,000 retailers across the US including Whole Foods, Walmart, and Macy's, and has raised millions of dollars from private equity investors.

Raised $30m+
Big retail sales
Whole Foods
Macy's
Walmart
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Anada Lakra

Anada Lakra

Co-Founder & CEO - BoldVoice
EdTech Expert

Boldvoice
Y Combinator

Anada Lakra is the co-founder and CEO of BoldVoice, a Y Combinator-backed startup that provides accent training to non-native English speakers. Anada previously worked as a strategy consultant at McKinsey & Co. and as a product manager at Peloton. She graduated with honors from Harvard Business School and was named to the prestigious Forbes 30 under 30 list for Education in 2022.

Y Combinator alum
Forbes 30 Under 30
McKinsey & Co.
Peloton
Harvard MBA
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Josh Campbell

Josh Campbell

CEO - Human Improvement
Former Starbucks Executive

Human Improvement
Starbucks

Josh Campbell is the founder and CEO of protein supplement brand Human Improvement and wine brand So Gay Rosé. Formerly a Starbucks Executive and President of cannabis wellness company Dosist, Josh has founded, funded, built, and exited multiple startups in the consumer packaged goods space. He is passionate about mentoring up and coming founders and entrepreneurs, whether it be on topics like turning unconventional ideas into successful companies, finding investors, digital marketing, growth hacking, and building a team, or simply coping with the myriads of challenges and stress that comes with being founder and turning it into something positive.

Launching consumer products
Retail partnerships
Customer acquisition
Fundraising
Sales strategy
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Dave Kerpen

Dave Kerpen

CEO - Apprentice
NYT Bestselling Author

Apprentice
The New York Times

Dave Kerpen is a serial entrepreneur, New York Times best-selling author, and global keynote speaker. Dave is the co-founder and co-CEO of Apprentice, a platform that connects entrepreneurs with the brightest college students as well as the co-founder and CEO of Remembering Live, a virtual memorial service company. Together with his wife Carrie, Dave founded Likeable Local, a social media software company serving thousands of small businesses, which was acquired in April 2021. Dave is one of the most popular writers in LinkedIn’s Influencer Program, one of the most-read contributors for Inc.com, and has been featured by CNBC, BBC, ABC World News Tonight, the CBS Early Show, the TODAY Show, the New York Times, to name a few.

Eight figure exit
Angel investor
Inc.com contributor
NYT bestseller
Branding expert
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Dan Bauer

Dan Bauer

President - Bauer & Associates Inc.
Marketing and Strategy Expert

Harvard Business School
MBA Exchange

A recognized expert in marketing and entrepreneurship, Dan Bauer founded The MBA Exchange, an education and career advisory firm ranked among the Inc. 5000. Since then, as head of Bauer & Associates, he has delivered high-impact, marketing guidance to clients ranging from Fortune 100 to startups in 30+ industries. Previously, he served as SVP of Global Marketing & Sales for MasterCard International’s global debit business and as Vice President of National Marketing for Citibank NA. His career includes account management roles with DDB Needham and Ketchum Advertising. Bauer earned an MBA from Harvard Business School focusing on general management and marketing. He ranked in the top 15% of his class in industry and competivie analysis.

SVP MasterCard
VP Citibank
Inc. 5000
Harvard MBA
Board Member MonogramGroup
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Edvard Engesaeth

Edvard Engesaeth

Co-Founder - Nurx
Telehealth Expert

NURX.
Union Square Ventures

Dr. Edvard "Eddie" Engeseath, MD is the Co-founder of telehealth startup Nurx, angel investor, startup advisor, and a former family physician. He founded Nurx to make prescription birth control more accessible. The company has since grown into a full-service telehealth startup in the prescription medicine delivery space and is backed by some of the world's most prestigious VCs such as Union Square Ventures, Kleiner Perkins, and Y Combinator, to name a few. Nurx has been featured on Y Combinator's list of 100 most valuable startups several years in a row. Eddie has made appearances on ABC, CBS, and NBC, and has been featured in Scientific American, New York Times, S&P Global, USA Today, and Forbes, among others. An active angel investor, he is passionate about helping entrepreneurs and aspiring founders looking to build great startups that help shape the future.

Founded Nurx
Acq. by Thirty Madison
Raised $100M+
Y Combinator
YC top 20 exit
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Lisa Curtis

Lisa Curtis

Founder & CEO - Kuli Kuli
Forbes 30 Under 30

Kuli Kuli
Forbes

Lisa Curtis is the founder and CEO of Kuli Kuli, the leading brand pioneering the superfood moringa in the US market. She began working on Kuli Kuli while in the Peace Corps in Niger, West Africa. As a volunteer in her village’s health center, she gained an understanding of nutritional challenges in West African villages and how moringa can help. Prior to Kuli Kuli, Lisa served as the Communications Director at Mosaic, wrote political briefings for President Obama in the White House, and worked at an impact investment firm in India. Lisa has been recognized as a Forbes 30 Under 30 leader, a Udall Scholar and a 'dedicated humanitarian' by the Muhammad Ali Center. Lisa is a frequent speaker at social impact and natural food conferences on topics such as supply chain transparency, building buzz, fundraising and millennial entrepreneurship.

Forbes 30 Under 30
White House
Kuli Kuli
D2C marketing
Food & beverage
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Davis Clute

Davis Clute

Co-Founder & CEO - Hiccapop
E-commerce Expert

Hiccapop
Forbes

Davis Clute is the Co-Founder & CEO of Hiccapop, a digitally native ecommerce baby products company. Davis started Hiccapop while at Stanford University in 2016 and has since grown the company (with the help of many others) to over $50m in revenue per year without raising any venture capital. He was named to Forbes 30 under 30 for Retail and Ecommerce in 2021. In his spare time, Davis loves teaching entrepreneurship, finance, and business to people of all ages. He has taught everywhere from middle schools to colleges.

Forbes 30 Under 30
E-commerce baby products
Bootstrapped to $50m+
BA Stanford University
Direct-to-consumer
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Austin Sherman

Austin Sherman

Founder - Big Easy Bucha
CPG Expert

Big Easy Bucha
Southbound Tequila

Austin founded and was the CEO of Big Easy, a producer of healthy, refreshing, and organic functional beverages which retails at more than 4,000 locations nationwide. Austin started this business from his apartment, eventually scaling to 8 figures in annual net revenue, and selling Big Easy In 2021. Austin is currently the Co-Founder and CGO of Southbound Tequila, and has been an opinion-shaping voice in the CPG industry ever since 2014. He has successfully sold products to the Nations top retailers such as Publix Supermarkets, Whole Foods, Walmart, Kroger, Ralphs, Costco, The Fresh Market, Erewhon, and many more.

Exit founder (Big Easy)
Launching CPG products
Scaled to 4,000+ retailers
Creating an exit strategy
Retail expansion
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Alec Lee

Alec Lee

Co-Founder - Endless West
Food & Beverage Expert

Endless West
Extem

Alec Lee is the co-founder and CEO of Endless West, a beverage startup that creates its own unique blend of wines and spirits using scientific production methods. The whiskey has won 14 awards, and the company has raised more than $100 million in funding from IndieBio, SOSV, Horizon Ventures, and Level One Fund. Prior to Endless West, he co-founded M Prep, a pre-medical online education company that he bootstrapped and scaled before being acquired by a strategic in 2019. Alec Lee graduated from the University of British Columbia with a degree in biotechnology and later earned his MBA from Harvard Business School.

Raised $100m+ in funding
Exit founder (M Prep)
Food & beverage science
Harvard MBA
Beverage startups
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Bill Capsalis

Bill Capsalis

Board Member - Naturally Boulder
F&B Expert

Naturally Boulder
Foundermade

Bill Capsalis is a recognized expert in healthy lifestyles and go-to-market strategies in the natural product industry. He was previously the CEO of Haystack Mountain Creamery - an artisanal goat cheese company and saw the company through a sale in early 2021. Today he is the Executive Director of Naturally Boulder - a trade association in the natural products industry with over 1,000 members and 100 sponsoring companies. His in-depth industry knowledge gives him a unique perspective on the challenges and opportunities facing today’s food and beverage brands. He has mentored, advised and coached over 250 food, beverage, personal care, vitamins and nutritional supplement brands over the past 27 years.

27+ years in supplement industry
Getting into big retail
Raising from private equity
Bootstrapping
Scaling e-commerce
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Martin Okner

Martin Okner

Former President - dpHUE
Beauty & D2C Expert

dpHUE
ACG

Martin "Marty" Okner is an experienced executive and former President and COO of dpHUE from 2017 to 2022. Under his leadership, the company grew annual net sales 10x and increased profitability through groundbreaking influencer marketing strategies, product innovation, and direct to consumer/retail channel expansion. Prior to dpHUE, Martin had extensive Fortune 500 experience with Revlon and Cadbury, and he co-founded the strategic advisory firm SHM Corporate Navigators. Martin also served as Chairman of the Board of The Association for Corporate Growth from 2020 to 2021.

Revlon
Cadbury
dpHUE
10x revenue growth
Private equity funding
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Erik Shani

Erik Shani

Co-Founder & CPO - Fyllo
Product Expert

Fyllo
Amobee

Erik Shani is the Co-founder and Chief Product Officer at Fyllo. He's a 25 year veteran in the tech startup ecosystem with experience in multiple verticals (telecom, adtech, insurtech, and cannabis to name a few), across multiple regions (North America, EMEA, APAC), and business models. He has also been an active investor in early stage startups. Erik is excited to help early and later stage founders and companies find their next stage of growth, be it on the tech side, GTM, business model or other areas.

Product development
Go-to-market
Early stage startups
Insurance industry
Cannabis industry
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Jon Foley

Jon Foley

Fractional CRO - Alcott Consulting Ltd
ex-OpenTable, Medely

alcott
OpenTable

Jon is a high-growth revenue leader with over 16 years of leadership experience, having held executive-level positions at both OpenTable and Medely. At OpenTable, Jon had the opportunity to scale sales teams from 10 to 75 team members and contributed to significant growth of the business. Notably, Jon played a key role in increasing OpenTable's sponsored ad revenue from $9M to $50M. During Jon's tenure at Medely, he spearheaded the expansion of the revenue team from 12 to over 100 individuals. He oversaw the growth of Medely's revenue by 141%, leading to a substantial increase in revenue, exceeding $200M

Sales strategy
Sales team hiring
Revenue growth
OpenTable
Medely
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