Public Relations

Get 1:1 advice from the editors and writers of the world's leading business and culture publications.

Aliya Jasmine

Aliya Jasmine

TV Host - NBC News
Award-Winning Journalist

NBC News
Discovery

Aliya Jasmine, "AJ", is an award-winning television host, producer, and environmental journalist. AJ was the anchor of MTV News in Canada for over a decade and currently hosts NBC News in Los Angeles. She is also the co-founder of the environmentally focused media production and climate research lab, LILI Media & Design Lab. As a field reporter for Discovery Channel, she was on the ground in Haiti after the 2010 earthquake. AJ holds a Bachelor of Communications degree from the University of Ottawa and a Master’s Degree in Environmental Journalism from the University of Southern California.

MTV host
NBC host
Environmental journalist
TV Producer
LILI Media & Design
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Tim Chan

Tim Chan

Sr. Writer - Rolling Stone
PR Expert

Rolling Stone
Time Warner

Tim Chan is the Director of Products and Commerce at Rolling Stone Magazine. He is also a producer and consultant to a number of publications and brands across the globe. His portfolio includes work for L'Uomo Vogue, Vogue Korea, i-D Magazine, Neuehouse, Snapchat and Ahlem Eyewear, among others. In 2019, Tim was hired as the first-ever Lifestyle and Market Editor at Rolling Stone. In addition to his consulting work, Tim was the Co-Founder and Editor-in-Chief of Corduroy Magazine - an award-winning arts and culture bi-annual. Tim got his start in television, producing the morning show for Time-Warner cable news network NY1, and working on the production team that launched the E! Network in Canada. Tim has a masters degree in journalism from Columbia University in New York City.

Writer Rolling Stone
Editor-in Chief Corduroy
Time-Warner
Columbia University
So Gay Rose Founder
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Mercedes Bankston

Mercedes Bankston

Director - The Founder Institute
Fundraising Advice

The Founder Institute
Loyal VC

Mercedes Bankston a LinkedIn Top Voice and a dynamic leader serving as Director at the Founder Institute, the world's premier idea-stage accelerator and startup launch program. In this role, she has helped over 1000 start-ups launch, raise capital, and exit. Mercedes is instrumental in helping participants refine their ideas, build strong teams, secure initial customers, and raise the necessary funding. Under her guidance, Founder Institute maintains an impressive portfolio valued at an estimated $20 Billion, a 80% graduate survival rate after five years, and has successfully launched over 3500 companies.

The Founder Institute
Loyal VC
McGraw Hill
NEC Corporation
Funderstar LTD
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Christen Nino De Guzman

Christen Nino De Guzman

Founder - Clara
Ex-TikTok, Instagram, Pinterest

Clara
Instagram

Christen Nino De Guzman is a content creator and the founder of Clara. Christen has more than 10 years of experience working with creators at companies such as Instagram, TikTok, and Pinterest, and has run hundreds of sponsored campaigns with some of the world’s largest brands. She advises companies on how to best leverage influencers and content for marketing. Christen is an advocate for diversity in tech, and is also extremely passionate about helping people land their dream jobs and break into the tech industry.

Social media strategy
Content creation
Organic growth
Influencer marketing
Affiliate marketing
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Tiffany Gaines

Tiffany Gaines

Founder - SS Global
Music Industry Expert

SSGlobal
Forbes

Tiffany Gaines is the Owner and Founder of SS Global Entertainment, a global online Marketing/PR Agency & Distribution company with a conglomerate of record labels that have marketed and distributed for acts such as Chris Brown, Missy Elliot, Sean Kingston, Lauryn Hill, Wyclef Jean, E40, Kurupt, and Moneybagg Yo. She has been building a name for herself as a woman of integrity and professionalism for over 20 years. She's also the CEO of LRT Entertainment, Vice President of Hush Media Networks, COO of Amada Records and holds contracts with over 6,000 musicians, managers, producers, actors, authors and 65+ record labels.

CEO LRT Entertainment
VP Hush Media
COO Amada Records
Recruited 6k+ musicians
Contracted 65+ record labels
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Bill Capsalis

Bill Capsalis

Board Member - Naturally Boulder
F&B Expert

Naturally Boulder
Foundermade

Bill Capsalis is a recognized expert in healthy lifestyles and go-to-market strategies in the natural product industry. He was previously the CEO of Haystack Mountain Creamery - an artisanal goat cheese company and saw the company through a sale in early 2021. Today he is the Executive Director of Naturally Boulder - a trade association in the natural products industry with over 1,000 members and 100 sponsoring companies. His in-depth industry knowledge gives him a unique perspective on the challenges and opportunities facing today’s food and beverage brands. He has mentored, advised and coached over 250 food, beverage, personal care, vitamins and nutritional supplement brands over the past 27 years.

27+ years in supplement industry
Getting into big retail
Raising from private equity
Bootstrapping
Scaling e-commerce
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What Does a PR Mentor Do?

PR mentors have mastered the art of managing public relations for businesses. They understand the intricacies of media relations and how to craft a brand’s reputation using tried and true PR tactics. A PR mentor’s main role is to provide public relations guidance to startup founders and support them in all aspects of their startups’ public relations efforts.

What Is PR?

Public relations (PR) encompasses all of your strategic efforts to shape the public’s perception of your company and maintain its reputation with stakeholders. In general, one of the primary aims of PR is generating earned media — which is publicity for your brand that you didn’t have to pay for. For a startup, the primary goals of PR are to generate brand awareness and credibility as well as to instill public trust in your business.

Unlike marketing, which aims to promote your business’s products or services, PR seeks to establish a favorable public narrative around your brand in general.

Do Startups Need PR?

A robust PR strategy supported by a PR coach’s guidance provides quite a few advantages for startups.

It can be challenging for startups to develop successful PR strategies in the face of common startup budget constraints. However, there are several low-cost tactics that startup founders can employ to improve PR. 

One of the best PR tactics on a budget is leveraging social media to enhance your brand’s online presence. Use whichever social media platforms your target audience frequents to engage with potential customers, share your brand’s story, and establish thought leadership in your industry.

What Can a PR Mentor Do for You?

Mentorcam’s leaders in PR mentorship can help founders in various areas, including:

A PR expert from Mentorcam can provide you with valuable insights you won’t get anywhere else. Our mentors’ PR coaching can help you develop a strategic approach to media communication and identify unique angles within your organization that could serve as opportunities for positive exposure.

A PR mentor can also support you with media training to help you deliver more impactful interviews and public presentations. For example, this might involve providing feedback on your press releases and your public speaking skills. With help from a mentor, you can generate more word of mouth for your startup, establish valuable relationships with the media, and ensure that your company makes a positive impression at every turn.

Related areas of interest: Growth Marketing, Fundraising, eCommerce