Aliya Jasmine, "AJ", is an award-winning television host, producer, and environmental journalist. AJ was the anchor of MTV News in Canada for over a decade and currently hosts NBC News in Los Angeles. She is also the co-founder of the environmentally focused media production and climate re...read more
Tim Chan is the Director of Products and Commerce at Rolling Stone Magazine. He is also a producer and consultant to a number of publications and brands across the globe. His portfolio includes work for L'Uomo Vogue, Vogue Korea, i-D Magazine, Neuehouse, Snapchat and Ahlem Eyewear, among o...read more
Robin is a three-time CMO with more than 20 years of experience in marketing and growth leadership roles at companies like Salesforce, Box, LinkedIn, Matterport, and WeWork. He's done 3 IPOs, several acquisitions, and led companies through hyper-growth to become household names. Robin now ...read more
Tiffany Gaines is the Owner and Founder of SS Global Entertainment, a global online Marketing/PR Agency & Distribution company with a conglomerate of record labels that have marketed and distributed for acts such as Chris Brown, Missy Elliot, Sean Kingston, Lauryn Hill, Wyclef Jean, E40, K...read more
Blasko has been a recording and touring musician since he was 16 years old. His credible career began with the seminal hardcore thrash band Cryptic Slaughter signed to Metal Blade Records in 1985. The band released 3 records for the label between 1986 and 1988. In time he eventually went o...read more
Lauren Gallo is an award-winning, industry-leading marketing executive with expertise in global brand marketing and creative development. She has grown, defined and redefined some of the world’s most iconic brands, from Soho House to Apple to Snapchat to Nike. A proven leader, one of Laure...read more
PR mentors have mastered the art of managing public relations for businesses. They understand the intricacies of media relations and how to craft a brand’s reputation using tried and true PR tactics. A PR mentor’s main role is to provide public relations guidance to startup founders and support them in all aspects of their startups’ public relations efforts.
Public relations (PR) encompasses all of your strategic efforts to shape the public’s perception of your company and maintain its reputation with stakeholders. In general, one of the primary aims of PR is generating earned media — which is publicity for your brand that you didn’t have to pay for. For a startup, the primary goals of PR are to generate brand awareness and credibility as well as to instill public trust in your business.
Unlike marketing, which aims to promote your business’s products or services, PR seeks to establish a favorable public narrative around your brand in general.
A robust PR strategy supported by a PR coach’s guidance provides quite a few advantages for startups.
It can be challenging for startups to develop successful PR strategies in the face of common startup budget constraints. However, there are several low-cost tactics that startup founders can employ to improve PR.
One of the best PR tactics on a budget is leveraging social media to enhance your brand’s online presence. Use whichever social media platforms your target audience frequents to engage with potential customers, share your brand’s story, and establish thought leadership in your industry.
Mentorcam’s leaders in PR mentorship can help founders in various areas, including:
A PR expert from Mentorcam can provide you with valuable insights you won’t get anywhere else. Our mentors’ PR coaching can help you develop a strategic approach to media communication and identify unique angles within your organization that could serve as opportunities for positive exposure.
A PR mentor can also support you with media training to help you deliver more impactful interviews and public presentations. For example, this might involve providing feedback on your press releases and your public speaking skills. With help from a mentor, you can generate more word of mouth for your startup, establish valuable relationships with the media, and ensure that your company makes a positive impression at every turn.