The stuff you need to know to gain an edge

Well-kept industry secrets and insider
advice — the Mentorcam
article helps you get to where you want to go.

What Should Founders Look For in an Investor?

What Should Founders Look For in an Investor?

Fundraising6 min read

Before long, nearly every founder has to confront the issue of funding — but simply jumping at the first offer you get could be a big mistake.

What Should Founders Look For in an Investor?
The 28 Best Startup & Small Business Ideas For Students In 2022

The 28 Best Startup & Small Business Ideas For Students In 2022

Formation21 min read

No degree? No problem. You don’t need to wait until you graduate to begin building your startup. Check out these 28 startup ideas you can put into action while you’re still a student.

The 28 Best Startup & Small Business Ideas For Students In 2022
21 Innovative Startup Ideas | 2022's Hottest Industries

21 Innovative Startup Ideas | 2022's Hottest Industries

Formation15 min read

No startup idea? No problem. Here are 21 ideas for innovative tech startups in 2022’s hottest industries.

21 Innovative Startup Ideas | 2022's Hottest Industries
Customer Acquisition For Startups + 7 Proven Tactics

Customer Acquisition For Startups + 7 Proven Tactics

Customer Acquisition15 min read

Customer acquisition is a simple concept, but designing an effective customer acquisition strategy can be unexpectedly complicated. Let us help with these proven tactics.

Customer Acquisition For Startups + 7 Proven Tactics
What Is A Startup MVP & How To Build One?

What Is A Startup MVP & How To Build One?

Formation10 min read

If you’ve been putting off launching a minimum viable product, you might be holding back your startup without even knowing it.

What Is A Startup MVP & How To Build One?
13 Best Methods To Raise Money For a Startup in 2022

13 Best Methods To Raise Money For a Startup in 2022

Fundraising10 min read

Nearly every startup or small business can benefit from some extra capital. The best way to get it depends on your situation. Check out our roundup of the 13 best methods for raising money for your startup.

13 Best Methods To Raise Money For a Startup in 2022
How Do Investors Evaluate Startups?

How Do Investors Evaluate Startups?

Fundraising9 min read

Investors know exactly what they’re looking for before you walk in the door. If you want the best shot at impressing them, you should know what they’re looking for, too.

How Do Investors Evaluate Startups?
Everything You Need to Know to Close Your First Sale

Everything You Need to Know to Close Your First Sale

Sales9 min read

Closing any sale is hard, and closing your first sale is even harder. Here’s what you need to know to get your business’s sales numbers off the ground.

Everything You Need to Know to Close Your First Sale
How to Build a SaaS Sales Funnel in 8 Steps

How to Build a SaaS Sales Funnel in 8 Steps

Sales10 min read

Your sales funnel is the key to converting leads into prospects and prospects into customers. Here’s what you need to know about SaaS sales funnels and the best steps to building one successfully.

How to Build a SaaS Sales Funnel in 8 Steps
Types of Business Entities and Which to Pick

Types of Business Entities and Which to Pick

Formation7 min read

The type of legal entity you choose to register your business as has a major impact on your taxes, legal liability, fundraising options, and more. It’s not a decision to take lightly.

Types of Business Entities and Which to Pick
What Is A Startup Accelerator and Should You Apply to One?

What Is A Startup Accelerator and Should You Apply to One?

Y Combinator6 min read

A spot at a coveted startup accelerator program like Y Combinator can be transformative for a company, and helps leapfrog several barriers it might otherwise face.

What Is A Startup Accelerator and Should You Apply to One?
Mentorship vs. Coaching: Similarities and Differences

Mentorship vs. Coaching: Similarities and Differences

Performance Coaching1 min read

Coaches and mentors can be pivotal in your personal development and help you reach your professional goals. Although the terms are sometimes used interchangeably, they are actually very different in several aspects.

Mentorship vs. Coaching: Similarities and Differences
Putting Together a Superstar Startup Advisory Board

Putting Together a Superstar Startup Advisory Board

Formation6 min read

A startup advisor or an advisory board can make a huge difference to a startup. They are brought in to meet a focused need and must be chosen for their ability to meet that need.

Putting Together a Superstar Startup Advisory Board
How to Find The Right Investors for Your Startup

How to Find The Right Investors for Your Startup

Fundraising4 min read

There is a lot going on behind the scenes when a startup seeks and receives funding. Fundraising is a careful process of finding an investor who believes in your vision and can be a long-term partner in your startup journey.

How to Find The Right Investors for Your Startup
What Is the CliftonStrengths Test and Is It Worth Taking?

What Is the CliftonStrengths Test and Is It Worth Taking?

Performance Coaching5 min read

Taking the CliftonStrengths test can help you identify your strengths and leverage them for personal growth—but when is the right time to take it?

What Is the CliftonStrengths Test and Is It Worth Taking?
How to Make a List of Target Investors

How to Make a List of Target Investors

Fundraising4 min read

Your list of target investors is your roadmap to securing startup funding. Take these tips into consideration as you choose which investors to focus your efforts toward.

How to Make a List of Target Investors
How to Split Equity Among Co-founders

How to Split Equity Among Co-founders

Formation6 min read

Carefully considering how you’ll split equity is one of the keys to startup success. No matter how promising a startup looks, it’s unlikely to last long if an over-hasty equity decision deteriorates co-founder relationships.

How to Split Equity Among Co-founders
6 Different Types of Startup Investors

6 Different Types of Startup Investors

Fundraising8 min read

Every startup needs investors, but not every investor is the right fit. As a founder, it's important to understand which types of investors are the best match for each round.

6 Different Types of Startup Investors
How to Create FOMO to Close an Investment Round For Your Startup

How to Create FOMO to Close an Investment Round For Your Startup

Fundraising5 min read

Every startup investor is hunting for the next success story—and many of them are afraid they’ll miss it when it comes along. Find out how founders can benefit.

How to Create FOMO to Close an Investment Round For Your Startup
How to Find an Advisor for Your Startup

How to Find an Advisor for Your Startup

Fundraising6 min read

You’re the founder of a startup who is looking for an advisor. It feels like shouting into the void, and you aren’t sure what you should even be shouting in the first place. Why do you need startup advisors? And how can you successfully find the right one for your startup?

How to Find an Advisor for Your Startup
Entrepreneurship Can Be Lonely

Entrepreneurship Can Be Lonely

Mindfulness & Wellbeing5 min read

Entrepreneurship is a rewarding career choice—but it’s also a lonely one. Find out why entrepreneurs face a greater risk of mental illness and learn what you can do about it.

Entrepreneurship Can Be Lonely
5 Tips for a Successful Y Combinator Application

5 Tips for a Successful Y Combinator Application

Y Combinator7 min read

Thinking of applying to Y Combinator? So are approximately 9,999 other startups this cycle. Use these 5 tips to help your application rise above the rest.

5 Tips for a Successful Y Combinator Application
9 Simple Steps to Creating a Winning Pitch Deck

9 Simple Steps to Creating a Winning Pitch Deck

Fundraising6 min read

Your pitch deck is one of the most important tools to help you fund your business venture. Learn how to build a better pitch deck in nine simple steps.

9 Simple Steps to Creating a Winning Pitch Deck
5 Steps to Raising a Seed Round

5 Steps to Raising a Seed Round

Fundraising6 min read

If you’re having a hard time raising a seed round, you’re not alone. Learn how to raise a seed round in 5 easy steps.

5 Steps to Raising a Seed Round
How to Overcome Imposter Syndrome?

How to Overcome Imposter Syndrome?

Motivation2 min read

What’s imposter syndrome and how to overcome it? Find out 7 practical tips or find professional help on Mentorcam!

How to Overcome Imposter Syndrome?