The stuff you need to know to gain an edge

An initial public offering, or IPO, is a huge milestone for a startup or small business. But how do you know when an IPO is the right move for your company? Find out what “going public” really means and what you should expect.

Negotiation is an art, a science, and a crucial life skill that everyone—whether a CEO or an everyday consumer—should master. We've enlisted some of the most seasoned negotiators to mentor you in honing this invaluable skill.

The concept of expert networks, their benefits, and how they can be leveraged to unlock the power of knowledge.

From developing self-confidence and accepting feedback, to learning how to be curious, Mentorcam has your back.

This guide will offer a comprehensive look into what a professional business advisor does, including their tasks, skills needed, and the value they bring to an organization.

From growing your database and creating referral programs, to establishing partnerships with your customers, Mentorcam knows the way.

Maximize your business growth with effective marketing strategies. Learn how to reach your target audience and increase sales with expert insights!

Discover the top strategies and key tips to become a successful entrepreneur. Learn from experts and transform your business dreams into a reality.

From finding the perfect investors, to creating the optimal funding campaign, Mentorcam gives you the insider secrets to fundraising.

Entrepreneurship is a road paved with both challenges and rewards — find out what it takes to navigate the business startup landscape and find success.

Cryptocurrency, web3, and blockchain technology are still frequently misunderstood. A mentor can answer all your questions about building a crypto or web3 startup.

There’s no hotter industry right now than artificial intelligence. Asking your AI mentor these five questions can help you utilize their expertise to its maximum potential.

Your startup will likely need to deal with venture capitalists sooner or later. Getting advice from a mentor with VC investing experience is a great way to learn about how to impress VCs.

Y Combinator is a prestigious startup accelerator with a highly selective application process. Find out how to get accepted by getting tips directly from a YC founder mentor.

A growth marketing mentor can help you boost your startup’s customer acquisition and retention. Ask your mentor these 5 questions to learn how to focus your marketing strategy to drive growth.

You’ll get out of your mentorship what you put into it. Use these seven questions to guide the conversation at your next meeting with your fundraising mentor.

Sooner or later, fundraising becomes necessary for almost every startup. Learn why your fundraising strategy is make-or-break for your startup’s odds of success.

An entrepreneurial spirit can help you embrace difficulties and change, whether you're starting your own business, climbing the corporate ladder, or planning your next career transition.

Growth hacking is more than just marketing with growth in mind — it’s a complete philosophy of rapid experimentation with a focus on finding high-impact growth opportunities.

The value of growth marketing is undeniable, but what makes a marketer a “growth marketer?” Find out which skills separate growth marketers from the pack.

Learn everything you need to know about selling to SMB customers.

No one builds a business from scratch all by themselves. Check out 10 of the best tips for business owners from mentors who have been there.

Online mentorship requires a specific set of mentoring skills. Find out how to start mentoring online more successfully with these 5 tips.

Mentorship is a valuable but oft-misunderstood resource for founders. Find out how startup founders can benefit from mentorship and what types of mentors are available.

Solal Kaufmann used Mentorcam to make sure he was building his company the right way from the start. Working with Robin Daniels, he was able to get clarity about the direction he should take his company in the current fundraising climate.

Wanting to scale business skills to meet the needs of his growing business, Benji Elster decided to reach out to Mentorcam. He says that mentorship has helped him make critical choices on how to best move his company forward.

Building a marketplace himself, Mason Fuerst used Mentorcam to get pointers on growing his business from our very own CEO, Rune Hauge. Mason says it’s the people behind the product that make Mentorcam exceptional.

Web3 — the next iteration of the online world as we know it — is still mostly shrouded in mystery for the average internet user. These 8 companies are taking steps toward bringing the power of Web3 to a wider audience.

Your Y Combinator interview can make or break your startup’s chance of getting into YC. Use these six tips to help you prepare.

Healthcare startups often exist with one foot in the technology industry and one foot in the healthcare industry. Find out how these top healthtech startups pulled off their impressive successes.

As a fintech founder, marketing might not be your forte. Start developing your strategy with these six fundamentals of effective fintech marketing and get advice from a mentor to help your company excel.

Product development is a long and difficult process, but it’s also extremely rewarding when you’re finally ready to launch. Follow these five essential steps for a smooth startup product development experience.

Lead generation is the beating heart of your B2B SaaS company. Without leads, you have no users; without users, it’s not long before you have no business. Try our seven best tips for generating B2B SaaS leads with ease.

There are a lot of compelling reasons for startup founders to find mentors to guide them along the journey. But what do the numbers have to say about it? Check out these 6 statistics that demonstrate the value of mentorship.

The pre-seed funding stage is easily misunderstood, but getting it right can be what sets your startup on the path to success. Learn about when you should pursue pre-seed funding and how you can find the right pre-seed investors for your business.

A spot in Y Combinator’s coveted startup accelerator program is not easy to get. Use these five tips to help you craft the perfect application.

Finding the right CTO for your startup is challenging. You need a candidate with experience and leadership ability, not to mention technical expertise. Learn how to navigate the search for a CTO here.

Setting effective goals is crucial for getting the most out of your relationship with a mentor. Find out how you can use the SMART philosophy to create meaningful, achievable goals for yourself.

Getting advice from a qualified mentor is one of the best ways to expand your investor network. Learn how to find the right investors, get introductions, and close successful deals with guidance from a mentor.

Mentorship is extremely valuable — it can be the difference between a career that remains stagnant and one that flourishes to reach its full potential. However, not every mentoring relationship ends in successful outcomes. Find out what successful mentors and mentees do to build strong relationships.

It’s important to tailor your mentorship to the specific areas of professional growth in which you most need guidance. This often means working with multiple mentors at a time. Here’s how you can use multiple mentors to maximize your career growth.

The rise of virtual mentoring platforms like Mentorcam presents an exciting opportunity for entrepreneurs. These four best practices are essential for getting the most out of your virtual mentorship.

With Mentorcam, Clint Rogers could find a mentor to give him personalized advice on tackling any sort of challenge. See what he got to learn from leaders who have overcome those obstacles themselves.

It’s very important to start off your relationship with a potential investor on the right foot. Here are seven of the best questions to ask potential VCs to make sure both parties get the most out of the partnership.

Venture capital firm or angel investor? For many startup founders, this can be a tough decision. Here are the key differences you need to understand before you choose.

Andrew says that what set his successful fundraise in motion was his experience with Mentorcam and the mentors that he met through there.

Networking events can seem intimidating for new and experienced startup founders alike. Here are a few essential tips to help you navigate your next startup conference more successfully.

Assigning and managing deliverables is one of the most important parts of ensuring successful project outcomes. Read this guide to learn more about how you should approach deliverables for your projects.

Creating the perfect go-to-market strategy isn’t easy — but it’s worth the effort. The better your plan, the better the chance your next product launch will be a smash success.

Christian says he got exactly what he was looking for in a mentor. Someone who loves to get in the trenches with founders and help build out.

Term sheet negotiations may appear complicated, but they typically come down to a few key issues. Here are our best tips for navigating the process.

Pablo and his mentor have talked a lot about how to do sales and how to think about the customer. Things that, having a technical background, aren't traditionally his strong suit.

When you constantly compare your startup’s progress to the buzz you see about other successful startups, it can start to feel like you’re the only founder who doesn’t have it together. However, you may not be getting the whole story.

Standing out in a market as crowded as B2B SaaS isn’t simple. But with the right approach to your funnel, your early stage startup can attract and retain enterprise customers.

Getting your CPG brand into major retail stores like Walmart is a huge step for a CPG startup. Find out what you need to do to prepare and make the most of your efforts pitching to retailers.

There are countless key performance indicators, but you probably only need to worry about a few of them. Understanding your startup’s goals is the secret to understanding which metrics are relevant to you.

Founder vesting agreements can be a sensitive matter — but it’s crucial for founding teams to consider stipulating a vesting period for everyone’s protection.

Advice from his mentor fundamentally shifted how Sagar thought about his business and what he was prioritizing.

As an outsider in the startup world, Angelos needed some support. With Mentorcam, he was able to get an insider's view of the startup ecosystem.

Before long, nearly every founder has to confront the issue of funding — but simply jumping at the first offer you get could be a big mistake.

No degree? No problem. You don’t need to wait until you graduate to begin building your startup. Check out these 28 startup ideas you can put into action while you’re still a student.

No startup idea? No problem. Here are 21 ideas for innovative tech startups in 2022’s hottest industries.

Customer acquisition is a simple concept, but designing an effective customer acquisition strategy can be unexpectedly complicated. Let us help with these proven tactics.

If you’ve been putting off launching a minimum viable product, you might be holding back your startup without even knowing it.

Nearly every startup or small business can benefit from some extra capital. The best way to get it depends on your situation. Check out our roundup of the 13 best methods for raising money for your startup.

Investors know exactly what they’re looking for before you walk in the door. If you want the best shot at impressing them, you should know what they’re looking for, too.

Closing any sale is hard, and closing your first sale is even harder. Here’s what you need to know to get your business’s sales numbers off the ground.

Your sales funnel is the key to converting leads into prospects and prospects into customers. Here’s what you need to know about SaaS sales funnels and the best steps to building one successfully.

The type of legal entity you choose to register your business as has a major impact on your taxes, legal liability, fundraising options, and more. It’s not a decision to take lightly.

A spot at a coveted startup accelerator program like Y Combinator can be transformative for a company, and helps leapfrog several barriers it might otherwise face.

Coaches and mentors can be pivotal in your personal development and help you reach your professional goals. Although the terms are sometimes used interchangeably, they are actually very different in several aspects.

A startup advisor or an advisory board can make a huge difference to a startup. They are brought in to meet a focused need and must be chosen for their ability to meet that responsibility.

There is a lot going on behind the scenes when a startup seeks and receives funding. Fundraising is a careful process of finding an investor who believes in your vision and can be a long-term partner in your startup journey.

Taking the CliftonStrengths test can help you identify your strengths and leverage them for personal growth—but when is the right time to take it?

Your list of target investors is your roadmap to securing startup funding. Take these tips into consideration as you choose which investors to focus your efforts toward.

Carefully considering how you’ll split equity is one of the keys to startup success. No matter how promising a startup looks, it’s unlikely to last long if an over-hasty equity decision deteriorates co-founder relationships.

Every startup needs investors, but not every investor is the right fit. As a founder, it's important to understand which types of investors are the best match for each round.

Every startup investor is hunting for the next success story—and many of them are afraid they’ll miss it when it comes along. Find out how founders can benefit.

You’re the founder of a startup who is looking for an advisor. It feels like shouting into the void, and you aren’t sure what you should even be shouting in the first place. Why do you need startup advisors? And how can you successfully find the right one for your startup?

Entrepreneurship is a rewarding career choice—but it’s also a lonely one. Find out why entrepreneurs face a greater risk of mental illness and learn what you can do about it.

Thinking of applying to Y Combinator? So are approximately 9,999 other startups this cycle. Use these 5 tips to help your application rise above the rest.

Your pitch deck is one of the most important tools to help you fund your business venture. Learn how to build a better pitch deck in nine simple steps.

Raising a seed round is hard work. Check out these 5 tips for getting investors interested in your startup.