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Mikael Makinen

Mikael Makinen

Co-Founder - Four Sigmatic
CPG Expert

Four Sigmatic
Google

Mikael Makinen is the Co-Founder of Four Sigmatic, a functional foods company especially known for its mushroom coffees. Mikael was responsible for growing Four Sigmatic's retail business from scratch to 8 figures profitable revenue and +5,000 retail doors in over 20 countries with the main focus in the United States. In the process, he hired and managed an internal team from the ground up, and sourced tens of distributors, and hundreds of external sales reps. Mikael stepped down from his operational role after 11 years and remains an active board member of the company. Mikael is an expert in B2B sales, profitability, fundraising, international business, and CPG strategy and operations. 

Ex-Google
Omni-channel
Retail sales
Profitability
International expansion
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Achelle Richards

Achelle Richards

VP of Product - Onyx Brands
Beauty & CPG Expert

LimeLife
Foundermade

Achelle Richards has over 18 years of CPG senior leadership experience. She was one of the founding five employees that grew the e.l.f. Cosmetics brand from an entrepreneurial startup to a $1.2B valued publicly traded company and top loved beauty brand amongst Gen Z’s. She has since launched PYT Beauty, a clean and sustainable beauty brand utilizing first to market bio technologies while also helping other CPG brands build their business. Achelle offers an array of advice on how to scale businesses as a trend identifier, strategist, brand builder, product innovator, marketer, and more.

Onyx Brands
Alcone
LimeLife
CTZN
Angel investor
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Billy Bosch

Billy Bosch

Founder - ICONIC Protein
CPG Sales Expert

Iconic
Whole Foods

William (Billy) Bosch is a consumer products entrepreneur with over 10 years of experience launching products, scaling into retail and e-commerce, and raising money. He is most known for founding ICONIC – one of the largest natural protein supplement brands in the United States. Starting with a humble idea to create protein supplements free of hormones and unethical farming techniques, Billy has scaled ICONIC to more than 5,000 retailers across the US including Whole Foods, Walmart, and Macy's, and has raised millions of dollars from private equity investors.

Raised $30m+
Big retail sales
Whole Foods
Macy's
Walmart
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Lauren Gallo

Lauren Gallo

Brand Marketing - Nike
Branding Expert

Nike
Snapchat

Lauren Gallo is an award-winning, industry-leading marketing executive with expertise in global brand marketing and creative development. She has grown, defined and redefined some of the world’s most iconic brands, from Soho House to Apple to Snapchat to Nike. A proven leader, one of Lauren’s greatest skills—and greatest professional joys—is building and guiding high-performing, complex, multi-discipline teams. As a Forbes 30 under 30 Marketing & Advertising honoree, Ad Age 40 Under 40 and AdWeek Executive Mentor, Lauren is looked to as an industry thought leader.

AdAge 40 Under 40
Snapchat
Apple
Nike
Soho House
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Ben Katz

Ben Katz

Co-Founder & CEO - Happy Head
Fintech Expert

Happy Head
Card.com

Ben Katz is a serial entrepreneur in the consumer internet space based in Los Angeles. He founded a leading online bank called CARD.com, and currently runs the online leader in hair loss medicine, HappyHead.com. He earned his BS and MBA from The Wharton School at The University of Pennsylvania. Ben's specialties include data-driven marketing, discovering product-market-fit, and business development.

Scaled to $25m+ revenue
Wharton MBA
CARD.com founder
Paid media expert
Business development
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Josh Campbell

Josh Campbell

CEO - Human Improvement
Former Starbucks Executive

Human Improvement
Starbucks

Josh Campbell is the founder and CEO of protein supplement brand Human Improvement and wine brand So Gay Rosé. Formerly a Starbucks Executive and President of cannabis wellness company Dosist, Josh has founded, funded, built, and exited multiple startups in the consumer packaged goods space. He is passionate about mentoring up and coming founders and entrepreneurs, whether it be on topics like turning unconventional ideas into successful companies, finding investors, digital marketing, growth hacking, and building a team, or simply coping with the myriads of challenges and stress that comes with being founder and turning it into something positive.

Launching consumer products
Retail partnerships
Customer acquisition
Fundraising
Sales strategy
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David Laubner

David Laubner

Ex-Head of Growth - Amazon
Growth Marketing Expert

wevideo
Carro

David Laubner has a 20-year track record of driving business growth and leading brand strategies at companies from startups like Blink to large corporations like Amazon, Dassault, and Fuze. Talk to David about things like: Idea validation, business model, pricing models, market & sales channels, GTM & product launch program, marketing campaigns, ideas and budgeting, promotion ideas, marketing tech stack, management organization, growth Marketing, bootsrapping, and e-commerce.

Amazon
Blink
Dassault Systèmes
WeVideo
Carro
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Tim Chan

Tim Chan

Sr. Writer - Rolling Stone
PR Expert

Rolling Stone
Time Warner

Tim Chan is the Director of Products and Commerce at Rolling Stone Magazine. He is also a producer and consultant to a number of publications and brands across the globe. His portfolio includes work for L'Uomo Vogue, Vogue Korea, i-D Magazine, Neuehouse, Snapchat and Ahlem Eyewear, among others. In 2019, Tim was hired as the first-ever Lifestyle and Market Editor at Rolling Stone. In addition to his consulting work, Tim was the Co-Founder and Editor-in-Chief of Corduroy Magazine - an award-winning arts and culture bi-annual. Tim got his start in television, producing the morning show for Time-Warner cable news network NY1, and working on the production team that launched the E! Network in Canada. Tim has a masters degree in journalism from Columbia University in New York City.

Writer Rolling Stone
Editor-in Chief Corduroy
Time-Warner
Columbia University
So Gay Rose Founder
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Bill Capsalis

Bill Capsalis

Founder - Markenomics
DTC Expert

Naturally Boulder
Foundermade

Bill Capsalis is a recognized expert in healthy lifestyles and go-to-market strategies in the natural product industry. He was previously the CEO of Haystack Mountain Creamery - an artisanal goat cheese company and saw the company through a sale in early 2021. Today he is the Executive Director of Naturally Boulder - a trade association in the natural products industry with over 1,000 members and 100 sponsoring companies. His in-depth industry knowledge gives him a unique perspective on the challenges and opportunities facing today’s food and beverage brands. He has mentored, advised and coached over 250 food, beverage, personal care, vitamins and nutritional supplement brands over the past 27 years.

27+ years in supplement industry
Getting into big retail
Raising from private equity
Bootstrapping
Scaling e-commerce
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Sasha Tan

Sasha Tan

Founder - C.riously
Retail & E-commerce Expert

C.Riously
500 Startups

Sasha Tan is the founder of C.riously, a company that makes nutritious health snacks. She previously founded Favful (a beauty social commerce platform), which was backed by Segnel Ventures, Gobi Partners, and 500 Global before it was acquired in 2022. She is a serial entrepreneur, having founded her first F&B business in Singapore at the age of 21. She is experienced in growing internet businesses from scratch, having served as a founding team member and VP of Product at HappyFresh, Southeast Asia's leading online grocery delivery service; CSO at Paywatch, Asia's leading earned wage access fintech; and coached over 40 brands in their brand positioning. In addition, she was named a Forbes 30 Under 30 leader for Retail & Ecommerce in 2017.

Forbes 30 Under 30
Founded Favful
Acq. by iMedia
500 Global
Hypergrowth
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