How Fundraising Can Make or Break Your Startup

5 min read
How Fundraising Can Make or Break Your Startup

Whether you’re launching a new product or bringing an existing product to new markets, the funding will need to come from somewhere. Let’s explore the stages of the typical fundraising process and break down some of the key factors that could make or break your startup’s fundraising efforts.

Why Is Fundraising Important for Startups?

No startup can survive for long without capital. Fundraising is how most startups secure the financial resources required to launch and scale a business. Startups might use funds raised from investors for many different purposes, including developing new products, hiring new talent, executing marketing and advertising campaigns, and eventually expanding into new markets.

The Benefits of Startup Fundraising

In addition to capital with which to fuel your startup’s growth, fundraising provides access to valuable networking opportunities. Getting investor buy-in is also crucial for building your business’s credibility and attracting top talent.

The Risks of Not Fundraising

While not every startup takes a traditional approach to fundraising, choosing not to raise capital for your startup at all can have fatal consequences. 

Without a reliable source of capital, it will be very difficult to sustain your startup through the early stages of development. Opting not to fundraise can also severely limit the growth potential of your startup and make it all but impossible to compete with more established companies in your target market.

Determining Fundraising Goals

The first step of any fundraising campaign is identifying goals. This will require asking yourself a few important questions:

How Much Money Do You Need?

Start by assessing your startup’s needs. Take stock of your financial situation — including the current cost of operations and all current revenue streams — and compare against what’s needed to meet growth goals. Once you have a clear picture of the gap between where your finances are at and where they need to be to support the growth you want to see, you can realistically estimate the amount of capital you’ll need to raise.

How Do Startups Raise Funds?

You have several options when it comes to fundraising. Some of the most common ways startups raise funds include:

Each of these options has its unique pros and cons. It’s up to you to determine which option is best suited to your startup’s needs and circumstances.

What Are the Terms of the Investment You’re Seeking?

Startup investors are typically after a return on their investment, which often comes in the form of equity. It’s very important to understand how an investment could impact the future of your businesses and decide what kinds of investment terms you’re comfortable with. Before signing on the dotted line, make sure you’re aware of any dilution of ownership, changes in voting rights, or potential reduction in your control over your business.

Preparing for Fundraising

Once you’ve settled on your fundraising goals, you’ll need to prepare a plan of action. This will involve outlining a business plan, developing a strong pitch deck, and establishing relationships with potential investors.

Creating a Business Plan

Your business plan is a roadmap that outlines your startup’s goals and its strategy for achieving them. A well-crafted business plan will be a key asset in attracting and impressing potential investors. At a minimum, it should include a detailed financial plan, a thorough analysis of your target market, and a clear forecast for growth.

Crafting a Pitch

Your pitch is the cornerstone of your startup fundraising campaign. A successful fundraising pitch is compelling but concise and focuses on your business’s key strengths and unique advantages. However, your pitch should also address any weaknesses in your business plan and demonstrate that you have a realistic plan to overcome potential obstacles.

Building Relationships with Potential Investors

Once you have your business plan and your pitch in order, you’ll need to begin building a list of target investors. Start by reaching out to anyone in your immediate circle who may be able to provide a valuable introduction — meeting a potential investor through someone the investor already knows and trusts is always better than approaching them cold. You can also try attending networking events in your industry to start establishing worthwhile connections.

Executing a Fundraising Plan

Now that you have your fundraising materials prepared and your list of ideal investors in-hand, it’s finally time to execute and secure the funding your startup needs.

Delivering the Pitch

Making the ask is, of course, one of the most pivotal moments of the fundraising process. When you deliver your pitch, it’s essential to present clearly and confidently. Now is the time to put those public speaking skills to the test. Keep in mind that the prepared pitch itself may only constitute a very small portion of the meeting — you should also be prepared to answer any questions or concerns the potential investors throw at you.


Fundraising negotiations can be a delicate process. If an investor shows interest, you’ll need to be prepared to negotiate the terms of investment, including your business’s valuation, the amount of equity you’ll give up to the investor(s), and any other conditions you agree upon.

Knowing When to Reject an Offer

After numerous rejections, it’s exciting to finally hear a “yes” from an investor. However, knowing when to reject an offer is just as important as knowing when to accept one. Consider the terms of the investment and their potential impact on your business, as well as the alignment between your vision for the company and the investor’s. Always remain aware of the potential risks of accepting an offer, such as losing control of your business due to equity dilution.

How to Find a Fundraising Mentor

While fundraising is a near-essential process of every startup, navigating the risks can prove challenging for new founders. At Mentorcam, we’re eager to provide you with the guidance and resources you need to succeed. Find out how you can connect with a fundraising mentor and start receiving insights based on real experience right away!

Get 1:1 expert advice on fundraising.

Darren Sugiyama

Darren Sugiyama

Author - "Living Outside The Cubicle"
Motivational Speaker

Apex Outsourcing Inc.

Darren Sugiyama is an entrepreneur, nationally recognized motivational speaker and an internationally acclaimed author. His published works include "Living Outside The Cubicle - The Ultimate Success Guide For The Aspiring Entrepreneur," “How I Built A $37 Million Insurance Agency In Less Than 7 Years” and "The Icon Effect" to name a few. He has built several successful companies in multiple industries and has delivered keynote speeches to multi-billion dollar companies like Aflac, Colonial Life, and UNUM. Darren’s bluntness, non-nonsense style and candid approach makes his work that much more engaging and inspiring to entrepreneurs all over the world.

Motivational speaker
Published author
Business ownership
Insurance industry
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Jon Swire

Jon Swire

Instructor - UCLA
Real Estate Investor

The Agency RE
Keller Williams

Jon Swire is one of the nation’s leading real estate professionals and author of “There’s No Free Lunch in Real Estate”, which details simple tools and strategies to create life-changing wealth. Jon also teaches Real Estate Investment Analysis at UCLA Extension, as well as offering speaking and mentoring services to help real estate investors secure their financial futures. Since 2002, Jon has helped clients buy and sell over 500 apartment buildings in excess of $1BB in value throughout the United States. Jon has bought and sold over 40 properties for his own portfolio and overseen the rehab of 1,000+ units in the past 5 years. He holds an M.B.A. from the Anderson School at UCLA and a B.S. in engineering from Northwestern.

Real estate investing
Personal finance
UCLA lecturer
Sales strategy
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Joe Coyne

Joe Coyne

General Partner - Studio VC
Venture Capitalist

Studio VC
Bain Capital

Joe Coyne is a Venture Capitalist focused on helping entrepreneurs scale their businesses from day one to exit. Joe’s experience spans Venture Capital, Private Equity and Investment Banking, having started his career on Wall Street and transitioned to finding his passion for investing at Bain Capital Ventures, Samsung Electronics, and now as Managing Partner of Studio VC. Additionally, Joe studied Finance at the University of Wisconsin and earned an MBA at Harvard Business School. Joe is passionate about helping startups founders and mentoring young professionals looking to break into venture capital as a career.

Bain Capital Partners
Merrill Lynch
Samsung Electronics
Harvard MBA
Venture Capital
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