Strategy & Operations

The Fundamental Types of Business Models And Their Strengths

15 Types of Business Models To Consider For Your Business

B2B Sales1 min read

What type of business model do you plan to use for your company? Find out more about the best types of business models and how to pick the right one for your startup.

How to Close a Deal Effectively: 7 Must-Know Techniques

How to Close a Deal Effectively: 7 Must-Know Techniques to Unlock Profitable Sales

B2B Sales1 min read

The moment when you close a deal is the moment of truth that the entire sales process has been building toward. Make sure you get it right with these 7 tips.

How to Generate Leads: 7 Strategies to Grow Your Business

How to Generate Leads: 7 Proven Strategies to Grow Your Business

B2B Sales8 min read

Lead generation is critical to business success — with no way to attract leads, you would have no way to generate revenue. Learn how to improve your lead generation strategy with these tips.

How to Write a Business Proposal in 8 Easy Steps

8-Step Guide on How to Write a Business Proposal That Converts

People & Hiring1 min read

Your business proposal is one of the most important documents you will create for your business. Find out everything you need to know about how to write a business proposal for your startup.

Building a Team: 12 Ways To Surround Yourself With The Right People

12 Tactics For Building a High-Functioning Team

People & Hiring6 min read

Learn the expert steps for building a successful high-performing team. Elevate your leadership skills and create a cohesive, motivated workforce for success.

Understanding The Business Life Cycle

Understanding The Business Life Cycle

Growth Marketing7 min read

Learn the stages of a company's life, from inception to maturity. Gain insights into strategic planning and adaptation at each phase for sustained growth.

How to Create a Buyer Persona: Step-by-Step

How to Create a Buyer Persona: Step-by-Step

B2B Sales1 min read

Buyer personas are crucial for successfully connecting with your target audience. Learn everything you need to know about customer personas and how to create them.

12 Ways to Drive Traffic to Your Website

How to Drive Traffic to Your Website: 12 Tips

Growth Marketing1 min read

Driving traffic to your website is a crucial part of ensuring healthy, sustainable business growth. Learn 12 ways to boost the number of clicks your online content gets.

Entrepreneur Coaching: Discover The Hidden Potential of Your Start-Up

8 Reasons Entrepreneur Coaching Is The Way To Go

Strategy & Operations8 min read

Learn how expert guidance can propel your business to new heights. Explore strategies for success today!

How to Write a Business Plan: 9 Steps

How to Write a Business Plan: 9 Steps

Growth Marketing7 min read

Your business plan is where you get to define your company’s identity in concrete terms. It’s also the compass that keeps your business strategy on track. Learn what to include in an effective business plan.

Chris Yeh

Chris Yeh

Partner - Blitzscaling Ventures
Co-Author of Blitzscaling

Blitzscaling Ventures
Harvard Business School

Chris Yeh is a writer, investor, and entrepreneur who has been in the world of startups and scale-ups since 1995. Co-author of the bestselling book Blitzscaling together with LinkedIn founder Reid Hoffman, Chris offers advice and mentorship on on how to build and scale your business. Hundreds of companies, from garage-dwelling startups to Fortune 50 titans have tapped his knowledge and insights to accelerate and transform their businesses. As the Founding Partner of Blitzscaling Ventures, he helps founders rapidly scale their companies, fundraise and figure out how to crack new markets. Prior to his investing journey, he was the CMO of Target, and started his career as a PM at D.E. Shaw in the 90s.

NYT bestseller
CMO Target
Venture Capitalist
Harvard MBA
Blitzscaling Academy
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Itay Forer

Itay Forer

Co-Founder - Cleanly
Y Combinator Alum

Initialized Capital

Itay Forer co-founded Cleanly, an on-demand laundry & dry cleaning service backed by YCombinator (W15), Initialized Capital, Soma Capital, Paul Buchheit (creator of Gmail), and NFL legend Joe Montana. He is a serial entrepreneur, board member, mentor/coach, and active angel investor who has built a startup from the ground up to a 400+ person workforce. Specializes in PMF and scaling companies from 0 to 10. As a mentor & coach, he has helped over 300 founders realize their full potential.

Y Combinator alum
GTM strategy
Building sales team
Finding PMF
Scaling startups
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Dan Bauer

Dan Bauer

President - Bauer & Associates Inc.
Marketing and Strategy Expert

Harvard Business School
MBA Exchange

Described as a "creative dynamo" by Inc. Magazine. A recognized expert in marketing and entrepreneurship, Dan Bauer founded The MBA Exchange education and career advisory firm ranked among the Inc. 5000. Since then, as head of Bauer & Associates, he has delivered high-impact, marketing guidance to clients ranging from Fortune 100 to startups in 30+ industries. Previously, he was SVP of Global Debit Marketing & Sales for MasterCard International and as VP of National Marketing for Citicorp. His career includes account management at DDB Needham and Ketchum Advertising. Bauer earned an MBA from Harvard Business School in general management and marketing. He ranked in the top 15% of his class in industry and competitive analysis.

SVP MasterCard
VP Citibank
Inc. 5000
Harvard MBA
Board Member MonogramGroup
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