Product Marketing

The Fundamental Types of Business Models And Their Strengths

15 Types of Business Models To Consider For Your Business

B2B Sales1 min read

What type of business model do you plan to use for your company? Find out more about the best types of business models and how to pick the right one for your startup.

How to Create a Buyer Persona: Step-by-Step

How to Create a Buyer Persona: Step-by-Step

B2B Sales1 min read

Buyer personas are crucial for successfully connecting with your target audience. Learn everything you need to know about customer personas and how to create them.

12 Ways to Drive Traffic to Your Website

How to Drive Traffic to Your Website: 12 Tips

Growth Marketing1 min read

Driving traffic to your website is a crucial part of ensuring healthy, sustainable business growth. Learn 12 ways to boost the number of clicks your online content gets.

How to Write a Business Plan: 9 Steps

How to Write a Business Plan: 9 Steps

Growth Marketing7 min read

Your business plan is where you get to define your company’s identity in concrete terms. It’s also the compass that keeps your business strategy on track. Learn what to include in an effective business plan.

What Is Product Life Cycle?

What Is Product Life Cycle?

Growth Marketing1 min read

The product life cycle is the journey that your product takes through a specific series of stages, from its introduction to the market to its eventual decline. Find out how to navigate the product life cycle successfully.

How To Make a Pitch Deck: Essential Skills for CEOs

How To Make a Pitch Deck That Will Win Over Any Pool of Investors

B2C Sales1 min read

Your pitch deck is one of the most fundamental parts of your pitch to investors. Find out how to build a pitch deck the right way and get results.

The 10 Quintessential Marketing Campaign Examples

Marketing Campaign Examples: The 10 Most Successful Campaigns Ever

Product Marketing1 min read

The perfect marketing idea is hard to come up with — but when you do, it can be a game-changer for your business. Use these 10 standout examples to get inspired.

Unlocking the Power of Expert Networks

Unlocking the Power of Expert Networks

B2B Sales5 min read

The concept of expert networks, their benefits, and how they can be leveraged to unlock the power of knowledge.

Marketing for Business Growth: 10 Tips to Accelerate Your Business

10 Compelling Marketing Strategies for Business Growth You Can't Ignore

Growth Marketing8 min read

Maximize your business growth with effective marketing strategies. Learn how to reach your target audience and increase sales with expert insights!

5 Tips for Successful Online Mentoring

5 Tips for Successful Online Mentoring

B2B Sales7 min read

Online mentorship requires a specific set of mentoring skills. Find out how to start mentoring online more successfully with these 5 tips.

Josh Auffret

Josh Auffret

Head of UX Programs & Operations - Google
Product Marketing Expert

Google
Disney

Josh Auffret is an accomplished digital media and entertainment leader with over 25+ years of experience developing innovative digital campaigns and content solutions for some of the world's top brands. With extensive experience in product development, creative design, UX, and go-to-market strategies, Auffret excels in driving operational excellence. He is adept at account management, online marketing, and brand management, consistently delivering impactful results and enhancing brand value.

Google
Disney
NBC Universal
Paramount
UCLA
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Liz Tsai

Liz Tsai

Founder & CEO - HiOperator
Y Combinator Alum

HiOperator
Y Combinator

Liz Tsai is the founder and CEO of HiOperator, a customer service-as-a-service solution company that allows businesses to handle client customer service tickets faster and more accurately through AI, backed by Y Combinator, 43North and HearstLab. Liz spent several years working in the physical commodities trading industry in Geneva and Singapore after completing her bachelor's and master's degrees at MIT. Liz is a big believer in ruthlessly defining MVPs, sales-led growth, and intentional fundraising.

Scaled to $50m+ in revenue
Y Combinator alum
Commodities trading
SaaS company scaling
MSc MIT
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Carl Carell

Carl Carell

Co-Founder & CRO - GetAccept
B2B Sales Expert

GetAccept
Y Combinator

Carl Carell is the Co-founder and CRO of GetAccept, an all-in-one digital sales room platform helps salespeople win more B2B deals. GetAccept has raised more than $30M in venture funding from Bessemer Venture Partners, Y Combinator, Amino Capital and DN Capital. Carl has co-founded several companies and have an extensive experience in scaling SaaS sales, go-to-market, leadership, and business development. Outside of GetAccept, Carl enjoys helping founders with scaling their business & B2B sales.

Raised $28M
Bessemer
Y Combinator
SaaS sales
Deal making
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